Looking to find the best market research companies in 2025?
Here’s your guide to the top 14 firms that are shaping the future of business insights.
These companies deliver expert data and analysis to help businesses make
smarter decisions. Check out our list and discover who’s leading the
way in market research this year
1. Consainsights
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Founded In: 2018
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Headquarters: Hyderabad, Telangana, India
At Consainsights, we are a data-driven custom market research company that helps businesses understand their markets better. We work with companies in many industries, including advertising, automotive, and technology.
We offer several key services:
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Custom Industry Research: We create research projects that are tailored to meet the specific needs of our clients.
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Top Market Leaders Analysis: We study the biggest players in the market to see what makes them successful.
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Company Analysis: We provide detailed evaluations of individual companies to help our clients understand their strengths and weaknesses.
Using the latest research methods and insights, we help businesses make smart decisions and find new opportunities.
Our goal is to deliver real value and results. We work closely with our clients to understand what they need and help them achieve their goals.
2. Ipsos
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Founded In: 1975
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Headquarters: Paris, France
Ipsos is one of the largest market research firms globally, specializing in understanding public opinion through surveys and data analytics across various sectors such as media, advertising, marketing research, opinion polling, and social research.
The company operates in over 90 countries with a diverse range of methodologies that include qualitative research techniques like focus groups as well as quantitative approaches like online surveys.
Ipsos prides itself on delivering accurate insights that help clients make informed decisions about their products and services while enhancing their understanding of consumer behavior. Their commitment to innovation ensures they remain at the forefront of market research.
3. GfK
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Founded In: 1934
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Headquarters: Nuremberg, Germany
GfK is a global market research company that specializes in providing data and insights related to consumer behavior and market trends. With operations in over 60 countries, GfK offers a wide range of services including brand health tracking, customer experience measurement, and sales forecasting. The company's expertise spans various sectors such as technology, consumer goods, media, and healthcare.
GfK employs advanced analytics and big data solutions to deliver actionable insights that help businesses understand their markets better and make strategic decisions.
Their focus on innovation ensures that clients stay ahead of the competition by adapting quickly to changing consumer preferences.
4. Nielsen
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Founded In: 1923
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Headquarters: New York, United States
Nielsen is a global leader in audience measurement and analytics, providing insights into consumer behavior and media consumption. Initially focused on brand-based advertising analysis, the company has expanded to include radio and television ratings, becoming the standard for audience measurement worldwide.
Its National Consumer Panel tracks shopping behaviors of millions of consumers, linking purchasing habits to demographic data.
Nielsen offers a range of services, including data analytics and consulting, helping clients make informed marketing decisions across various industries such as media, retail, and consumer goods.
5. Kantar
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Founded In: 1993
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Headquarters: London, United Kingdom
Kantar is a leading market research company that provides insights and actionable recommendations across various sectors, including consumer packaged goods (CPG), technology, and retail.
The firm specializes in collecting qualitative consumer data in over 80 global markets through customized research surveys and panels from a network of over 150 million respondents.
Kantar also offers healthcare professional and patient panels, expert survey design, and a do-it-yourself market research platform called Kantar Marketplace.
This platform allows users to guide their data collection and analysis efforts independently. Kantar’s comprehensive approach ensures that businesses can adapt to market changes effectively.
6. Forrester Research
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Founded In: 1983
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Headquarters: Cambridge, Massachusetts, United States
Forrester Research specializes in technology and market research, providing insights that help businesses navigate digital transformation and improve customer engagement.
The firm covers a wide range of topics, including consumer behavior, technology trends, and marketing strategies.
Forrester offers advisory services and detailed reports to assist organizations in making strategic decisions.
Known for its rigorous methodologies, its insights are utilized by leading companies to enhance their competitive advantage. Additionally, Forrester conducts surveys and interviews with industry leaders to gather qualitative data that complements its quantitative findings, enabling clients to understand both market dynamics and underlying motivations.
7. Gartner
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Founded In: 1979
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Headquarters: Stamford, Connecticut, United States
Gartner is a premier research and advisory firm focusing on IT-related insights. The company provides valuable data and analysis to help organizations make informed decisions about technology investments and business strategies.
Gartner's research spans various sectors including IT, marketing, finance, and supply chain management.
It is renowned for its Magic Quadrant reports that evaluate technology providers based on their ability to execute and completeness of vision.
With a global presence serving thousands of clients, Gartner's analysts are recognized thought leaders who provide actionable insights through publications, webinars, and conferences. Their expertise helps organizations identify emerging trends and best practices driving innovation.
8. J.D. Power
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Founded In: 1968
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Headquarters: Troy, Michigan, United States
J.D. Power is known for its consumer insights and data analytics across various sectors such as automotive, finance, healthcare, and telecommunications.
The company conducts extensive surveys to measure customer satisfaction and product quality, providing benchmarks that help businesses improve their offerings. J.D. Power's ratings are highly regarded in the industry and significantly influence consumer purchasing decisions.
Their research methodologies focus on real-time feedback from consumers, allowing brands to adapt quickly to market changes.
In addition to surveys, J.D. Power offers consulting services that help organizations implement strategies based on customer feedback while ensuring transparency in their insights.
9. Mintel
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Founded In: 1972
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Headquarters: London, United Kingdom
Mintel is a market intelligence agency specializing in consumer research across diverse sectors like food & drink, beauty & personal care, and technology. The company provides comprehensive reports that analyze market trends, consumer behavior, and competitive landscapes. Mintel's insights help businesses understand their target markets better and develop effective marketing strategies.
With a focus on innovation and data-driven analysis, Mintel is a trusted resource for brands looking to enhance their market positioning. Their reports often include detailed forecasts and actionable recommendations based on extensive primary research conducted through surveys and interviews with consumers worldwide.
10. Civicom
Civicom is a market research services group offering both online and offline options for conducting various types of market research projects.
This includes online focus groups, recorded in-person panels, mock jury trials, usability testing sessions, hybrid online/in-person focus groups, and more. Civicom also features an AI-powered report generation tool called Quillit that enables clients to create summaries and format documents efficiently while ensuring compliance with GDPR and HIPAA regulations.
Their ability to facilitate hybrid focus group sessions makes Civicom an adaptable choice for businesses looking for tailored market research solutions.
11. Mordor Intelligence
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Founded In: 2014
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Headquarters: Hyderabad, Telangana, India
Mordor Intelligence is a leading market research and advisory firm that specializes in providing comprehensive market intelligence across various industries.
With a team of over 550 domain experts and specialists operating in more than 150 countries, the company delivers both syndicated and custom research reports tailored to meet the unique needs of its clients.
Mordor Intelligence serves a diverse clientele, including over 5,500 organizations, many of which are Fortune 500 companies.
The firm focuses on sectors such as aerospace, automotive, healthcare, consumer goods, and technology, offering insights that empower businesses to make informed decisions.
Their services include market sizing, competitive analysis, and trend forecasting, all designed to help clients navigate complex business ecosystems effectively.
With a commitment to quality and reliability, Mordor Intelligence has established itself as a trusted partner for organizations seeking actionable insights to drive strategic growth.
12. Kantar IMRB
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Founded In: 1970
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Headquarters: Mumbai, India
Kantar IMRB is a prominent market research agency specializing in providing insights across various sectors such as media measurement and social research within India.
The firm employs both qualitative and quantitative methodologies to gather data from diverse demographics using advanced technologies like mobile surveys and online panels.
Kantar IMRB's comprehensive approach allows clients to access actionable insights that drive strategic decision-making processes effectively while adapting to the rapidly changing market landscape.
13. Market Xcel Data Matrix Pvt Ltd
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Founded In: 2000
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Headquarters: New Delhi, India
Market Xcel is an established marketing research firm offering comprehensive solutions tailored to client needs across various industries including FMCG (Fast-Moving Consumer Goods), healthcare & pharmaceuticals among others.
They specialize in both qualitative and quantitative research methodologies utilizing advanced technologies for data collection like CATI (Computer-Assisted Telephone Interviewing).
Market Xcel has built a reputation for delivering high-quality insights quickly due to its robust infrastructure which includes multiple offices across India.
14. Majestic MRSS
Founded In: Not specified
Headquarters: Mumbai, India
Majestic MRSS is recognized as the largest independent market research agency in India specializing in both qualitative & quantitative research methodologies across numerous sectors including FMCG & healthcare among others.
With an extensive network of field researchers combined with advanced technological tools for data collection like CATI stations spread across Asia-Pacific regions they ensure reliability & validity checks while maintaining faster turnaround times on projects undertaken by them.
Final words
Hiring Consainsights for custom market research offers tailored insights specific to your business needs, ensuring relevance and actionable data.
Our in-depth understanding of consumer behavior and market trends provides a competitive advantage, enabling informed decision-making.
We help you minimize risks and optimize strategies, ultimately enhancing your return on investment. With flexibility to adapt as your business evolves, our ongoing support ensures you remain equipped to navigate market complexities and seize new opportunities.
Contact Consainsights
to empower your growth and success in any industry.