Mcdonald's - Company Profile
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McDonald's Profile Overview
McDonald's is a globally recognized fast-food restaurant chain known for its burgers, fries, and breakfast items. Founded in 1940, McDonald's has grown to become the world's largest restaurant chain serving over 69 million customers daily in more than 100 countries. With its commitment to quality, value, and innovation, McDonald's continues to dominate the fast-food industry and remains a favorite among consumers.
Core Products and Services
Food and Beverage
- Burgers
- Chicken Sandwiches
- French Fries
- Breakfast Items
- Salads
- Desserts
- Beverages
Franchise Opportunities
- Operating Franchise Restaurants
- Training and Support for Franchisees
McDelivery and Digital Services
- Mobile App Ordering
- Delivery Services
- Self-service Kiosks
Service Categories
| Category | Services Offered |
|---|---|
| Restaurant Services | Fast-food dining and takeout options with quick service. |
| Franchise Model | Comprehensive training and support for new franchisees and continuous operational support. |
| Digital Services | Innovative ordering methods and promotional offers through mobile applications. |
Business Model
McDonald's operates a franchising model that allows individual franchisees to run restaurants under the McDonald's brand, while the corporation maintains control over product quality and brand standards. This model has enabled rapid global expansion and uniformity in customer experience.
- Sales from Company-operated restaurants
- Franchise fees and royalties from franchised restaurants
- Sales from branded products and merchandise
The combination of company-operated and franchised restaurants allows McDonald's to optimize profitability and brand reach.