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Ad Fraud Detection Market Size, Share, Industry Trends and Forecast to 2033

This report covers the Ad Fraud Detection market, providing insights from 2023 to 2033, including market trends, forecasts, segmentation analysis, and competitive landscape, aimed at helping stakeholders make informed decisions.

Metric Value
Study Period 2023 - 2033
2023 Market Size $1.45 Billion
CAGR (2023-2033) 7.2%
2033 Market Size $2.96 Billion
Top Companies Adjust, Fraudlogix, White Ops, Moat, DoubleVerify
Last Modified Date 28 February 2025

Ad Fraud Detection (2023 - 2033)

Ad Fraud Detection Market Overview

The Ad Fraud Detection industry is characterized by a robust competitive landscape, with the continuous emergence of innovative technologies aimed at combating fraud. Companies focus on enhancing their solutions' capabilities, offering features like real-time detection and reporting. The industry's growth is also influenced by increasing digital ad spending and the evolving nature of ad fraud tactics, which prompts a constant need for advanced detection methodologies. Furthermore, integrating regulatory standards into advertising practices ensures a push toward more ethical advertising.

What is the Market Size & CAGR of Ad Fraud Detection market in 2023?

The Ad Fraud Detection market was valued at approximately USD 2.27 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 15.2% over the next decade, reaching around USD 6.30 billion by 2033. This growth is driven by rising digital ad expenditures and increasing concerns over the financial losses attributed to ad fraud, incentivizing businesses across industries to adopt effective fraud detection mechanisms.

Ad Fraud Detection Industry Analysis

The Ad Fraud Detection industry is characterized by a robust competitive landscape, with the continuous emergence of innovative technologies aimed at combating fraud. Companies focus on enhancing their solutions' capabilities, offering features like real-time detection and reporting. The industry's growth is also influenced by increasing digital ad spending and the evolving nature of ad fraud tactics, which prompts a constant need for advanced detection methodologies. Furthermore, integrating regulatory standards into advertising practices ensures a push toward more ethical advertising.

Ad Fraud Detection Market Segmentation and Scope

The Ad Fraud Detection market can be segmented based on technology, deployment type, and end-user categories. Technology-wise, it includes machine learning-based solutions, rule-based solutions, and hybrid solutions. Deployment types cover cloud-based and on-premises solutions. End-users comprise digital advertisers, agencies, and publishers. Each segment plays a critical role, with machine learning-based solutions contributing significantly to overall market efficiency, while the adoption of cloud-based solutions offers flexibility and scalability.

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Ad Fraud Detection Market Analysis Report by Region

Europe Ad Fraud Detection:

The European market is valued at USD 360 million in 2023, projected to reach USD 740 million by 2033. The region shows a strong push towards cybersecurity in advertising, influencing the adoption of sophisticated fraud detection methods due to regulatory requirements.

Asia Pacific Ad Fraud Detection:

In 2023, the Ad Fraud Detection market in the Asia Pacific is valued at approximately USD 290 million. By 2033, this segment is expected to grow to around USD 590 million, spurred by increasing internet penetration and smartphone adoption, leading to a rise in digital ad spending and fraud-related concerns.

North America Ad Fraud Detection:

North America represents one of the largest markets for Ad Fraud Detection. In 2023, the market size is USD 530 million, estimated to surge to USD 1.08 billion by 2033. This growth is fueled by stringent regulations and high demand for digital advertising across various sectors.

South America Ad Fraud Detection:

The South American market size stood at USD 100 million in 2023 and is expected to reach USD 200 million by 2033. Growth is driven by rising ad expenditures as businesses recognize the importance of protecting their investments against fraud.

Middle East & Africa Ad Fraud Detection:

In the Middle East and Africa, the market size for Ad Fraud Detection was approximately USD 180 million in 2023, with expectations to reach USD 360 million by 2033. Growth within this region is fostered by digital transformation across numerous sectors.

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Ad Fraud Detection Market Analysis By Technology

Global Ad Fraud Detection Market, By Technology Market Analysis (2024 - 2033)

The Ad Fraud Detection market segmented by technology shows that machine learning-based solutions dominate, owning a market size of USD 980 million in 2023, expected to grow to USD 2.01 billion by 2033, accounting for 67.75% of the market share. Rule-based solutions follow, valued at USD 380 million in 2023, rising to USD 770 million by 2033, capturing 26.07% share. Hybrid solutions, on the other hand, have a smaller footprint, projected to grow from USD 90 million to USD 180 million over the same period.

Ad Fraud Detection Market Analysis By Deployment Type

Global Ad Fraud Detection Market, By Deployment Type Market Analysis (2024 - 2033)

Cloud-based deployment solutions currently lead the market with a size of USD 1.19 billion in 2023, projected to reach USD 2.43 billion by 2033, reflecting an 82.15% market share. On-premises solutions hold a smaller share, with sizes growing from USD 260 million to USD 530 million as more entities consider hybrid models to address their ad security needs.

Ad Fraud Detection Market Analysis By End User

Global Ad Fraud Detection Market, By End-User Market Analysis (2024 - 2033)

Among end-users, digital advertisers dominate the Ad Fraud Detection market with a size of USD 750 million in 2023, expected to reach USD 1.53 billion by 2033, holding a 51.75% share. Agencies contribute USD 360 million, growing to USD 740 million by the same year. Publishers will see growth from USD 180 million to USD 360 million, while advertising platforms show promising growth as well.

Ad Fraud Detection Market Analysis By Region Type

Global Ad Fraud Detection Market, By Region Type Market Analysis (2024 - 2033)

The regional breakdown indicates North America leading in market size with USD 670 million in 2023 and projected growth to USD 1.36 billion. Europe follows closely with USD 300 million initially, expanding to USD 620 million. The Asia-Pacific segment also exhibits positive growth, with the size shifting from USD 170 million to USD 340 million, indicative of increasing ad investments.

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Global Market Leaders and Top Companies in Ad Fraud Detection Industry

Adjust:

Adjust provides fraud prevention solutions that protect mobile ads from fraud, focusing on transparency and data quality.

Fraudlogix:

Fraudlogix specializes in preventing ad fraud by employing various detection techniques including server-to-server measurement.

White Ops:

White Ops utilizes advanced AI technology to protect advertisers from automated fraud, ensuring campaign integrity.

Moat:

Moat, a part of Oracle, focuses on measurement and analytics, providing advanced detection solutions for ad metrics.

DoubleVerify:

DoubleVerify offers brand safety and fraud detection solutions, helping brands ensure their ads are seen by real consumers.

We're grateful to work with incredible clients.

Datasite
Agilent
Asten Johnson
Bio-Rad
Carl Zeiss
Dywidag
Illumina
LEK Consulting
Shell

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