Asia Pacific App Analytics Market Report

Asia Pacific App Analytics Market by Component, by Type, by Application, by Vertical, Region, Trends, Competitive Analysis, and Growth Opportunities, Key Insights.
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Executive Summary

Asia-Pacific App Analytics Market from Consainsights analyses the Asia-Pacific App Analytics Market in the Technology & Media industry over the forecast period to 2026.

Asia-Pacific App Analytics research report from Consainsights outlines the detailed strategic analysis, trends, market opportunities, growth prospects, industry and market challenges and sustainable solutions to sustain in the competitive environment.

Asia-Pacific App Analytics segmentation includes Component, Type, Application, Vertical and Geography.

Market analysis on the basis of Component include Software, Services. This segmentation encompasses the key innovations and micro & macro trends, companies/manufacturers operating in this space along with their usage and penetration with respect to the wide range of End Users. Additionally, market sizing information along with the key factors such as market drivers, restraints, opportunities and challenges which are likely to be influencing the market growth are outlined in this report.

Based on the Type, the Asia-Pacific App Analytics Market analysis covers Mobile Analytics, Web Analytics.

Based on the Application, the Asia-Pacific App Analytics Market analysis covers Revenue Analytics, App Performance Analytics and Operations, User Analytics, Ad Monitoring and Marketing Analytics.

Based on the Vertical, the Asia-Pacific App Analytics Market analysis covers Banking, Financial Services, and Insurance, Retail, Media and Entertainment, Logistics, Travel, Transportation, and Hospitality, Telecom and It, Others.

Key companies operating in the market include Google, Yahoo, Amazon, Adobe, IBM, Countly, Localytics and so on. This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.

Moreover, the competitive analysis includes the companies deals such as Mergers, Acquisitions, Partnerships and so on along with the expansion areas focusing on the additional geographies, future insights for success and market share analysis. Major players strategies include the launch of the innovative product lines along with the emphasis on the partnerships and acquisitions to standardize their market share in the market space.

Market Research methodology includes the triangulation of the data from the data sources such as Primary Market Research approach and Secondary Market Research Approach along with the data from the trade bodies and industry standard publications and data sources. Primary inputs from the industry experts and the market respondents from the respective industries to obtain very critical information to assess the future growth prospects of the market. The final data is triangulated and thoroughly validated considering all the data sources using the bottom-up and the top-down approaches to estimate the market sizing of the individual segments.

Report Metric

Details

Market size available for years

2017-2026

Base year considered

2020

Forecast period

2021-2026

Forecast units

Value (USD Billion)

Segments covered

Component, Type, Application, Vertical

Countries covered

China, Japan, India, Southeast Asia, Australia & New Zealand, Rest of Asia-Pacific

Companies Covered

Google, Yahoo, Amazon, Adobe, IBM, Countly, Localytics, Swrve, Appsee, Amplitude, Appscatter, Appdynamics, Appsflyer, Heap, Adjust, Clevertap, Segment, Tune, Contentsquare, Mixpanel, Moengage, App Annie, Apptentive, Kochava, Taplytics

The Asia-Pacific App Analytics Market is segmented into the following categories:

Asia-Pacific App Analytics Market by Component:

  • Software

  • Services

Asia-Pacific App Analytics Market by Type:

  • Mobile Analytics

  • Web Analytics

Asia-Pacific App Analytics Market by Application:

  • Revenue Analytics

Asia-Pacific App Analytics Market by Vertical:

  • Banking, Financial Services, and Insurance

  • Retail

  • Media and Entertainment

  • Logistics, Travel, Transportation, and Hospitality

  • Telecom and It

  • Others

Table of Contents

  1. Executive Summary

  2. Asia-Pacific App Analytics Market Overview

    1. Asia-Pacific App Analytics Market Definition & Scope
    2. Currency, Year and Forecasts Overview
    3. Asia-Pacific App Analytics Market 360° Synopsis: Overview
  3. Asia-Pacific App Analytics Industry Analysis

    1. Industry Value Chain Analysis
    2. Key Companies at each phase of Value Chain
    3. Industry Trend Analysis
  4. Asia-Pacific App Analytics Market Analysis

    1. Drives, Restraints, Opportunities and Challenges Impact Analysis
    2. Porter’s Five Force Model Analysis
    3. PESTLE Analysis
    4. BPS Analysis
    5. Asia-Pacific App Analytics Market Key Innovation & Trends
    6. Pricing Patterns (Company & Product Type)
  5. Asia-Pacific App Analytics Market: Component

    1. Introduction
    2. Software: Market Trends, Size, and Forecast (2017-2026)
    3. Services: Market Trends, Size, and Forecast (2017-2026)
  6. Asia-Pacific App Analytics Market: Type

    1. Introduction
    2. Mobile Analytics: Market Trends, Size, and Forecast (2017-2026)
    3. Web Analytics: Market Trends, Size, and Forecast (2017-2026)
  7. Asia-Pacific App Analytics Market: Application

    1. Introduction
    2. Revenue Analytics: Market Trends, Size, and Forecast (2017-2026)
    3. App Performance Analytics and Operations: Market Trends, Size, and Forecast (2017-2026)

      1. Api Latency and Response Time
      2. Crash Analytics
      3. Cross Platform Analysis
    4. User Analytics: Market Trends, Size, and Forecast (2017-2026)

      1. In-Behavioral Analytics
      2. Touch Heatmaps
    5. Ad Monitoring and Marketing Analytics: Market Trends, Size, and Forecast (2017-2026)

      1. Campaign Analytics
      2. Ad Attribution Analysis
      3. Conversion Funnel Analysis
  8. Asia-Pacific App Analytics Market: Vertical

    1. Introduction
    2. Banking, Financial Services, and Insurance: Market Trends, Size, and Forecast (2017-2026)
    3. Retail: Market Trends, Size, and Forecast (2017-2026)
    4. Media and Entertainment: Market Trends, Size, and Forecast (2017-2026)
    5. Logistics, Travel, Transportation, and Hospitality: Market Trends, Size, and Forecast (2017-2026)
    6. Telecom and It: Market Trends, Size, and Forecast (2017-2026)
    7. Others: Market Trends, Size, and Forecast (2017-2026)
  9. Asia-Pacific App Analytics Market: Country

    1. Introduction
    2. China: Market Trends, Size, and Forecast (2017-2026)
    3. Japan: Market Trends, Size, and Forecast (2017-2026)
    4. India: Market Trends, Size, and Forecast (2017-2026)
    5. Southeast Asia: Market Trends, Size, and Forecast (2017-2026)
    6. Australia & New Zealand: Market Trends, Size, and Forecast (2017-2026)
    7. Rest of Asia-Pacific: Market Trends, Size, and Forecast (2017-2026)
  10. Asia-Pacific App Analytics Market: Company Analysis

    1. Introduction
    2. Google

      1. Overview
      2. Business Portfolio
      3. Product Portfolio
      4. Key Brands Insights
      5. Company SWOT & Strategic Analysis
      6. Company Financials
      7. Analyst Insights
    3. Yahoo

    4. Amazon

    5. Adobe

    6. IBM

    7. Countly

    8. Localytics

    9. Swrve

    10. Appsee

    11. Amplitude

    12. Appscatter

    13. Appdynamics

    14. Appsflyer

    15. Heap

    16. Adjust

    17. Clevertap

    18. Segment

    19. Tune

    20. Contentsquare

    21. Mixpanel

    22. Moengage

    23. App Annie

    24. Apptentive

    25. Kochava

    26. Taplytics

  11. Asia-Pacific App Analytics Market: Competitive Analysis

    1. Strategic Dashboard of Top Market Players
    2. Companies Deals (Mergers, Partnerships, Acquisitions, JVs)
    3. Expansion Areas (Based on Company Analysis)
    4. Market Share Analysis
  12. Asia-Pacific App Analytics Market: Distribution Channel Analysis

    1. Distributor Type Analysis
    2. Major Distributors (Key Countries)
    3. Future Growth Prospects
  13. Industry & Analysts Insights for Success

  14. Research Methodology

  15. Appendix

    1. List of Tables
    2. List of Figures
    3. Available Customizations
    4. Related Reports

List of Figures

Figure 1: Asia-Pacific App Analytics Market: Structure

Figure 2: Asia-Pacific App Analytics Market: Value Chain Analysis

Figure 3: Asia-Pacific App Analytics Market: Porter's Five Forces Model

Figure 4: Asia-Pacific App Analytics Market: Market Dynamics

Figure 5: Asia-Pacific App Analytics Market, By Component, 2017-2026 (USD Million)

Figure 6: Asia-Pacific App Analytics Market, By Type, 2017-2026 (USD Million)

Figure 7: Asia-Pacific App Analytics Market, By Application, 2017-2026 (USD Million)

Figure 8: Asia-Pacific App Analytics Market, By Vertical, 2017-2026 (USD Million)

Figure 9: China App Analytics Market, By Component, 2017-2026 (USD Million)

Figure 10: China App Analytics Market, By Type, 2017-2026 (USD Million)

Figure 11: China App Analytics Market, By Application, 2017-2026 (USD Million)

Figure 12: China App Analytics Market, By Vertical, 2017-2026 (USD Million)

Figure 13: Japan App Analytics Market, By Component, 2017-2026 (USD Million)

Figure 14: Japan App Analytics Market, By Type, 2017-2026 (USD Million)

Figure 15: Japan App Analytics Market, By Application, 2017-2026 (USD Million)

Figure 16: Japan App Analytics Market, By Vertical, 2017-2026 (USD Million)

Figure 17: India App Analytics Market, By Component, 2017-2026 (USD Million)

Figure 18: India App Analytics Market, By Type, 2017-2026 (USD Million)

Figure 19: India App Analytics Market, By Application, 2017-2026 (USD Million)

Figure 20: India App Analytics Market, By Vertical, 2017-2026 (USD Million)

Figure 21: Southeast Asia App Analytics Market, By Component, 2017-2026 (USD Million)

Figure 22: Southeast Asia App Analytics Market, By Type, 2017-2026 (USD Million)

Figure 23: Southeast Asia App Analytics Market, By Application, 2017-2026 (USD Million)

Figure 24: Southeast Asia App Analytics Market, By Vertical, 2017-2026 (USD Million)

Figure 25: Australia & New Zealand App Analytics Market, By Component, 2017-2026 (USD Million)

Figure 26: Australia & New Zealand App Analytics Market, By Type, 2017-2026 (USD Million)

Figure 27: Australia & New Zealand App Analytics Market, By Application, 2017-2026 (USD Million)

Figure 28: Australia & New Zealand App Analytics Market, By Vertical, 2017-2026 (USD Million)

Figure 29: Rest of Asia-Pacific App Analytics Market, By Component, 2017-2026 (USD Million)

Figure 30: Rest of Asia-Pacific App Analytics Market, By Type, 2017-2026 (USD Million)

Figure 31: Rest of Asia-Pacific App Analytics Market, By Application, 2017-2026 (USD Million)

Figure 32: Rest of Asia-Pacific App Analytics Market, By Vertical, 2017-2026 (USD Million)

List of Tables

Table 1: Asia-Pacific App Analytics Market, By Component, 2017-2026 (USD Million)

Table 2: Asia-Pacific App Analytics Market, By Type, 2017-2026 (USD Million)

Table 3: Asia-Pacific App Analytics Market, By Application, 2017-2026 (USD Million)

Table 4: Asia-Pacific App Analytics Market, By Vertical, 2017-2026 (USD Million)

Table 5: China App Analytics Market, By Component, 2017-2026 (USD Million)

Table 6: China App Analytics Market, By Type, 2017-2026 (USD Million)

Table 7: China App Analytics Market, By Application, 2017-2026 (USD Million)

Table 8: China App Analytics Market, By Vertical, 2017-2026 (USD Million)

Table 9: Japan App Analytics Market, By Component, 2017-2026 (USD Million)

Table 10: Japan App Analytics Market, By Type, 2017-2026 (USD Million)

Table 11: Japan App Analytics Market, By Application, 2017-2026 (USD Million)

Table 12: Japan App Analytics Market, By Vertical, 2017-2026 (USD Million)

Table 13: India App Analytics Market, By Component, 2017-2026 (USD Million)

Table 14: India App Analytics Market, By Type, 2017-2026 (USD Million)

Table 15: India App Analytics Market, By Application, 2017-2026 (USD Million)

Table 16: India App Analytics Market, By Vertical, 2017-2026 (USD Million)

Table 17: Southeast Asia App Analytics Market, By Component, 2017-2026 (USD Million)

Table 18: Southeast Asia App Analytics Market, By Type, 2017-2026 (USD Million)

Table 19: Southeast Asia App Analytics Market, By Application, 2017-2026 (USD Million)

Table 20: Southeast Asia App Analytics Market, By Vertical, 2017-2026 (USD Million)

Table 21: Australia & New Zealand App Analytics Market, By Component, 2017-2026 (USD Million)

Table 22: Australia & New Zealand App Analytics Market, By Type, 2017-2026 (USD Million)

Table 23: Australia & New Zealand App Analytics Market, By Application, 2017-2026 (USD Million)

Table 24: Australia & New Zealand App Analytics Market, By Vertical, 2017-2026 (USD Million)

Table 25: Rest of Asia-Pacific App Analytics Market, By Component, 2017-2026 (USD Million)

Table 26: Rest of Asia-Pacific App Analytics Market, By Type, 2017-2026 (USD Million)

Table 27: Rest of Asia-Pacific App Analytics Market, By Application, 2017-2026 (USD Million)

Table 28: Rest of Asia-Pacific App Analytics Market, By Vertical, 2017-2026 (USD Million)

Research Methodology

Introduction

This research study extensively involved secondary and primary data sources. Initially, all the important terms and processes related to the Asia Pacific App Analytics market were identified. Then, each of these terms was clearly defined and relationships were established among them in the form of parent market, peer markets, and child markets. The entire value-chain was also studied to distinguish various solution and service providers that are operating in the global Asia Pacific App Analytics market and how the services are being delivered or consumed in every phase of the value chain. The overall objective of this process was to identify the important segments of the Asia Pacific App Analytics market that meet two important criteria– 1) their revenue is derivable using assumptions and expert opinions 2) their definitions are unique and non-overlapping.

After defining the market segments, the supply side analysis was carried out where the individual players operating in various segments of the Asia Pacific App Analytics market were identified and their revenues were analyzed to derive the segmental shares. The derived shares were also validated through an extensive demand side analysis. The below figure depicts different phases of the report production process.

Phases of the report production process

Secondary Research

This research study was initiated with detailed study of information available in the public domain and paid databases. Various secondary sources that were referred during this study include company websites, product descriptions, whitepapers, survey papers, annual reports, investor presentations, press releases, blogs, news, journals, magazines; audit reports, articles published by associations, and paid databases, such as Factiva, D&B Hoovers, and Bloomberg BusinessWeek. The key objective behind secondary research was to obtain information regarding the market evolution, ecosystem, value-chain, total pool of solution and service providers, market segmentation, recent developments, upcoming opportunities and challenges, and various factors that are impacting the market. These data were further validated through primary research.

Primary Research

In primary research, various industry experts from both supply and demand side were interviewed to obtain critical information on competitive landscape, vendor shares, value-chain, pricing strategy, and adoption trends. The primary sources include industry experts, such as CXOs, Vice Presidents, Marketing Directors, Technology Directors, and Business Development Managers of companies that are operating in the global Asia Pacific App Analytics market. Primary research was also conducted to validate the market segmentations, industry trends, market size, future prospects for market growth, and key strategies adopted by the major players to gain leading position in the market.

Market Size Estimation And Forecasting

This research study followed two approaches to estimate and forecast the size of global Asia Pacific App Analytics market and its sub-segments– top-down and bottom-up approach. Important data those were used during this process include list of top players operating in the market, their share in the market, and total pool of solution and service providers. This entire process includes the study of annual and financial reports and extensive interview with industry experts across the value-chain. All important factors that are impacting the market were analyzed and verified through primary research. These data were consolidated and processed through an in-house developed market intelligence engine to derive the final quantitative data.

Top-Down Approach

The top-down approach was employed to derive the global Asia Pacific App Analytics market size through vendor share analysis. More than 40 key players were analyzed and their total contribution in the global market size was found to be around 70%. Thus, remaining 30% was extrapolated to arrive at the global Asia Pacific App Analytics market size. The regional and country level performance of these top players was also studied to derive the market share for different regions and countries.

Phases of the report production process

Bottom-Up Approach

After the top-down approach, bottom-up approach was employed to derive the share and size for other market segments. Initially, the segmental shares were estimated at the country level. Then, the country- level market numbers were added to derive the regional sizes and finally, by adding the regional sizes, global sizes of all the market segments were calculated.

Phases of the report production process

List of Assumptions

  • Market Estimates and Forecasting: The market is estimated and forecasted in the realistic manner, instead of optimistic/aggressive way.
  • Currency: All the revenue-related market numbers are shown in globally accepted currency, USD.
  • Exchange Rates and Currency Conversion: For conversion of other currencies to USD, the average exchange rate for that particular year was used. OANDA website was used for all currency conversions in this market study.
  • Dollar Fluctuation: Dollar fluctuations are assumed to be moderate and will not affect the market forecasts during the forecast period.
  • Global Economic Conditions: The global economic conditions are assumed to be stable enabling the market to grow with similar rate as it’s been growing from last four years.
  • Qualitative to Quantitative Data Conversion: This market study extensively covers numerous factors that are impacting the global Asia Pacific App Analytics market. In certain cases, direct quantitative data were not available to clearly indicate their influencing power on the market. To handle such cases, a rating mechanism was applied that was purely based on the understanding of the experts involved in the study.