Asia Pacific Augmented Reality and Virtual Reality Market Report

Asia Pacific Augmented Reality and Virtual Reality Market by Technology, by Offering, by Device Type, by Application, Region, Trends, Competitive Analysis, and Growth Opportunities, Key Insights.
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Executive Summary

Asia-Pacific Augmented Reality and Virtual Reality Market from Consainsights analyses the Asia-Pacific Augmented Reality and Virtual Reality Market in the Technology & Media industry over the forecast period to 2026.

Asia-Pacific Augmented Reality and Virtual Reality research report from Consainsights outlines the detailed strategic analysis, trends, market opportunities, growth prospects, industry and market challenges and sustainable solutions to sustain in the competitive environment.

Asia-Pacific Augmented Reality and Virtual Reality segmentation includes Technology, Offering, Device Type, Application and Geography.

Market analysis on the basis of Technology include Augmented Reality Technology, Virtual Reality Technology. This segmentation encompasses the key innovations and micro & macro trends, companies/manufacturers operating in this space along with their usage and penetration with respect to the wide range of End Users. Additionally, market sizing information along with the key factors such as market drivers, restraints, opportunities and challenges which are likely to be influencing the market growth are outlined in this report.

Based on the Offering, the Asia-Pacific Augmented Reality and Virtual Reality Market analysis covers Hardware, Software.

Based on the Device Type, the Asia-Pacific Augmented Reality and Virtual Reality Market analysis covers Augmented Reality Devices, Virtual Reality Devices.

Based on the Application, the Asia-Pacific Augmented Reality and Virtual Reality Market analysis covers Augmented Reality Applications, Virtual Reality Applications.

Key companies operating in the market include Google, Microsoft, Oculus VR (Facebook), Sony, Samsung Electronics, HTC, PTC and so on. This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.

Moreover, the competitive analysis includes the companies deals such as Mergers, Acquisitions, Partnerships and so on along with the expansion areas focusing on the additional geographies, future insights for success and market share analysis. Major players strategies include the launch of the innovative product lines along with the emphasis on the partnerships and acquisitions to standardize their market share in the market space.

Market Research methodology includes the triangulation of the data from the data sources such as Primary Market Research approach and Secondary Market Research Approach along with the data from the trade bodies and industry standard publications and data sources. Primary inputs from the industry experts and the market respondents from the respective industries to obtain very critical information to assess the future growth prospects of the market. The final data is triangulated and thoroughly validated considering all the data sources using the bottom-up and the top-down approaches to estimate the market sizing of the individual segments.

Report Metric

Details

Market size available for years

2017-2026

Base year considered

2020

Forecast period

2021-2026

Forecast units

Value (USD Billion)

Segments covered

Technology, Offering, Device Type, Application

Countries covered

China, Japan, India, Southeast Asia, Australia & New Zealand, Rest of Asia-Pacific

Companies Covered

Google, Microsoft, Oculus VR (Facebook), Sony, Samsung Electronics, HTC, PTC, Wikitude GmbH, Magic Leap, Osterhout Design Group, Daqri, Blippar, Upskill, Continental, Visteon, Eon Reality, Vuzix, Zugara, MAXST, Other Companies, Key Innovators

The Asia-Pacific Augmented Reality and Virtual Reality Market is segmented into the following categories:

Asia-Pacific Augmented Reality and Virtual Reality Market by Technology:

    Asia-Pacific Augmented Reality and Virtual Reality Market by Offering:

      Asia-Pacific Augmented Reality and Virtual Reality Market by Device Type:

        Asia-Pacific Augmented Reality and Virtual Reality Market by Application:

          Table of Contents

          1. Executive Summary

          2. Asia-Pacific Augmented Reality and Virtual Reality Market Overview

            1. Asia-Pacific Augmented Reality and Virtual Reality Market Definition & Scope
            2. Currency, Year and Forecasts Overview
            3. Asia-Pacific Augmented Reality and Virtual Reality Market 360° Synopsis: Overview
          3. Asia-Pacific Augmented Reality and Virtual Reality Industry Analysis

            1. Industry Value Chain Analysis
            2. Key Companies at each phase of Value Chain
            3. Industry Trend Analysis
          4. Asia-Pacific Augmented Reality and Virtual Reality Market Analysis

            1. Drives, Restraints, Opportunities and Challenges Impact Analysis
            2. Porter’s Five Force Model Analysis
            3. PESTLE Analysis
            4. BPS Analysis
            5. Asia-Pacific Augmented Reality and Virtual Reality Market Key Innovation & Trends
            6. Pricing Patterns (Company & Product Type)
          5. Asia-Pacific Augmented Reality and Virtual Reality Market: Technology

            1. Introduction
            2. Augmented Reality Technology: Market Trends, Size, and Forecast (2017-2026)

              1. Marker-Based Augmented Reality
              2. Markerless Augmented Reality
            3. Virtual Reality Technology: Market Trends, Size, and Forecast (2017-2026)

              1. Nonimmersive Technology
              2. Semi-Immersive and Fully Immersive Technology
          6. Asia-Pacific Augmented Reality and Virtual Reality Market: Offering

            1. Introduction
            2. Hardware: Market Trends, Size, and Forecast (2017-2026)

              1. Sensors
              2. Semiconductor Component
              3. Displays and Projectors
              4. Position Trackers
              5. Cameras
              6. Others
            3. Software: Market Trends, Size, and Forecast (2017-2026)

              1. Software Development Kits
              2. Cloud-Based Services
              3. AR Software
              4. VR Content Creation
          7. Asia-Pacific Augmented Reality and Virtual Reality Market: Device Type

            1. Introduction
            2. Augmented Reality Devices: Market Trends, Size, and Forecast (2017-2026)

              1. Head-Mounted Display
              2. Head-Up Display
              3. Handheld Device
            3. Virtual Reality Devices: Market Trends, Size, and Forecast (2017-2026)

              1. Head-Mounted Display
              2. Gesture-Tracking Device
              3. Projector & Display Wall
          8. Asia-Pacific Augmented Reality and Virtual Reality Market: Application

            1. Introduction
            2. Augmented Reality Applications: Market Trends, Size, and Forecast (2017-2026)

              1. Consumer
              2. Commercial
              3. Enterprise
              4. Healthcare
              5. Aerospace & Defense
              6. Energy
              7. Automotive
              8. Others
            3. Virtual Reality Applications: Market Trends, Size, and Forecast (2017-2026)

              1. Consumer
              2. Commercial
              3. Enterprise
              4. Healthcare
              5. Aerospace & Defense
              6. Others
          9. Asia-Pacific Augmented Reality and Virtual Reality Market: Country

            1. Introduction
            2. China: Market Trends, Size, and Forecast (2017-2026)
            3. Japan: Market Trends, Size, and Forecast (2017-2026)
            4. India: Market Trends, Size, and Forecast (2017-2026)
            5. Southeast Asia: Market Trends, Size, and Forecast (2017-2026)
            6. Australia & New Zealand: Market Trends, Size, and Forecast (2017-2026)
            7. Rest of Asia-Pacific: Market Trends, Size, and Forecast (2017-2026)
          10. Asia-Pacific Augmented Reality and Virtual Reality Market: Company Analysis

            1. Introduction
            2. Google

              1. Overview
              2. Business Portfolio
              3. Product Portfolio
              4. Key Brands Insights
              5. Company SWOT & Strategic Analysis
              6. Company Financials
              7. Analyst Insights
            3. Microsoft

            4. Oculus VR (Facebook)

            5. Sony

            6. Samsung Electronics

            7. HTC

            8. PTC

            9. Wikitude GmbH

            10. Magic Leap

            11. Osterhout Design Group

            12. Daqri

            13. Blippar

            14. Upskill

            15. Continental

            16. Visteon

            17. Eon Reality

            18. Vuzix

            19. Zugara

            20. MAXST

            21. Other Companies

            22. Key Innovators

          11. Asia-Pacific Augmented Reality and Virtual Reality Market: Competitive Analysis

            1. Strategic Dashboard of Top Market Players
            2. Companies Deals (Mergers, Partnerships, Acquisitions, JVs)
            3. Expansion Areas (Based on Company Analysis)
            4. Market Share Analysis
          12. Asia-Pacific Augmented Reality and Virtual Reality Market: Distribution Channel Analysis

            1. Distributor Type Analysis
            2. Major Distributors (Key Countries)
            3. Future Growth Prospects
          13. Industry & Analysts Insights for Success

          14. Research Methodology

          15. Appendix

            1. List of Tables
            2. List of Figures
            3. Available Customizations
            4. Related Reports

          List of Figures

          Figure 1: Asia-Pacific Augmented Reality and Virtual Reality Market: Structure

          Figure 2: Asia-Pacific Augmented Reality and Virtual Reality Market: Value Chain Analysis

          Figure 3: Asia-Pacific Augmented Reality and Virtual Reality Market: Porter's Five Forces Model

          Figure 4: Asia-Pacific Augmented Reality and Virtual Reality Market: Market Dynamics

          Figure 5: Asia-Pacific Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Figure 6: Asia-Pacific Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Figure 7: Asia-Pacific Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Figure 8: Asia-Pacific Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Figure 9: China Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Figure 10: China Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Figure 11: China Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Figure 12: China Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Figure 13: Japan Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Figure 14: Japan Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Figure 15: Japan Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Figure 16: Japan Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Figure 17: India Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Figure 18: India Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Figure 19: India Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Figure 20: India Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Figure 21: Southeast Asia Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Figure 22: Southeast Asia Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Figure 23: Southeast Asia Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Figure 24: Southeast Asia Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Figure 25: Australia & New Zealand Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Figure 26: Australia & New Zealand Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Figure 27: Australia & New Zealand Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Figure 28: Australia & New Zealand Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Figure 29: Rest of Asia-Pacific Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Figure 30: Rest of Asia-Pacific Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Figure 31: Rest of Asia-Pacific Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Figure 32: Rest of Asia-Pacific Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          List of Tables

          Table 1: Asia-Pacific Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Table 2: Asia-Pacific Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Table 3: Asia-Pacific Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Table 4: Asia-Pacific Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Table 5: China Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Table 6: China Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Table 7: China Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Table 8: China Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Table 9: Japan Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Table 10: Japan Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Table 11: Japan Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Table 12: Japan Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Table 13: India Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Table 14: India Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Table 15: India Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Table 16: India Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Table 17: Southeast Asia Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Table 18: Southeast Asia Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Table 19: Southeast Asia Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Table 20: Southeast Asia Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Table 21: Australia & New Zealand Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Table 22: Australia & New Zealand Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Table 23: Australia & New Zealand Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Table 24: Australia & New Zealand Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Table 25: Rest of Asia-Pacific Augmented Reality and Virtual Reality Market, By Technology, 2017-2026 (USD Million)

          Table 26: Rest of Asia-Pacific Augmented Reality and Virtual Reality Market, By Offering, 2017-2026 (USD Million)

          Table 27: Rest of Asia-Pacific Augmented Reality and Virtual Reality Market, By Device Type, 2017-2026 (USD Million)

          Table 28: Rest of Asia-Pacific Augmented Reality and Virtual Reality Market, By Application, 2017-2026 (USD Million)

          Research Methodology

          Introduction

          This research study extensively involved secondary and primary data sources. Initially, all the important terms and processes related to the Asia Pacific Augmented Reality and Virtual Reality market were identified. Then, each of these terms was clearly defined and relationships were established among them in the form of parent market, peer markets, and child markets. The entire value-chain was also studied to distinguish various solution and service providers that are operating in the global Asia Pacific Augmented Reality and Virtual Reality market and how the services are being delivered or consumed in every phase of the value chain. The overall objective of this process was to identify the important segments of the Asia Pacific Augmented Reality and Virtual Reality market that meet two important criteria– 1) their revenue is derivable using assumptions and expert opinions 2) their definitions are unique and non-overlapping.

          After defining the market segments, the supply side analysis was carried out where the individual players operating in various segments of the Asia Pacific Augmented Reality and Virtual Reality market were identified and their revenues were analyzed to derive the segmental shares. The derived shares were also validated through an extensive demand side analysis. The below figure depicts different phases of the report production process.

          Phases of the report production process

          Secondary Research

          This research study was initiated with detailed study of information available in the public domain and paid databases. Various secondary sources that were referred during this study include company websites, product descriptions, whitepapers, survey papers, annual reports, investor presentations, press releases, blogs, news, journals, magazines; audit reports, articles published by associations, and paid databases, such as Factiva, D&B Hoovers, and Bloomberg BusinessWeek. The key objective behind secondary research was to obtain information regarding the market evolution, ecosystem, value-chain, total pool of solution and service providers, market segmentation, recent developments, upcoming opportunities and challenges, and various factors that are impacting the market. These data were further validated through primary research.

          Primary Research

          In primary research, various industry experts from both supply and demand side were interviewed to obtain critical information on competitive landscape, vendor shares, value-chain, pricing strategy, and adoption trends. The primary sources include industry experts, such as CXOs, Vice Presidents, Marketing Directors, Technology Directors, and Business Development Managers of companies that are operating in the global Asia Pacific Augmented Reality and Virtual Reality market. Primary research was also conducted to validate the market segmentations, industry trends, market size, future prospects for market growth, and key strategies adopted by the major players to gain leading position in the market.

          Market Size Estimation And Forecasting

          This research study followed two approaches to estimate and forecast the size of global Asia Pacific Augmented Reality and Virtual Reality market and its sub-segments– top-down and bottom-up approach. Important data those were used during this process include list of top players operating in the market, their share in the market, and total pool of solution and service providers. This entire process includes the study of annual and financial reports and extensive interview with industry experts across the value-chain. All important factors that are impacting the market were analyzed and verified through primary research. These data were consolidated and processed through an in-house developed market intelligence engine to derive the final quantitative data.

          Top-Down Approach

          The top-down approach was employed to derive the global Asia Pacific Augmented Reality and Virtual Reality market size through vendor share analysis. More than 40 key players were analyzed and their total contribution in the global market size was found to be around 70%. Thus, remaining 30% was extrapolated to arrive at the global Asia Pacific Augmented Reality and Virtual Reality market size. The regional and country level performance of these top players was also studied to derive the market share for different regions and countries.

          Phases of the report production process

          Bottom-Up Approach

          After the top-down approach, bottom-up approach was employed to derive the share and size for other market segments. Initially, the segmental shares were estimated at the country level. Then, the country- level market numbers were added to derive the regional sizes and finally, by adding the regional sizes, global sizes of all the market segments were calculated.

          Phases of the report production process

          List of Assumptions

          • Market Estimates and Forecasting: The market is estimated and forecasted in the realistic manner, instead of optimistic/aggressive way.
          • Currency: All the revenue-related market numbers are shown in globally accepted currency, USD.
          • Exchange Rates and Currency Conversion: For conversion of other currencies to USD, the average exchange rate for that particular year was used. OANDA website was used for all currency conversions in this market study.
          • Dollar Fluctuation: Dollar fluctuations are assumed to be moderate and will not affect the market forecasts during the forecast period.
          • Global Economic Conditions: The global economic conditions are assumed to be stable enabling the market to grow with similar rate as it’s been growing from last four years.
          • Qualitative to Quantitative Data Conversion: This market study extensively covers numerous factors that are impacting the global Asia Pacific Augmented Reality and Virtual Reality market. In certain cases, direct quantitative data were not available to clearly indicate their influencing power on the market. To handle such cases, a rating mechanism was applied that was purely based on the understanding of the experts involved in the study.