Asia Pacific Augmented Reality Market Report

Asia Pacific Augmented Reality Market by Offering, by Device Type, by Type, by Application, Region, Trends, Competitive Analysis, and Growth Opportunities, Key Insights.
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Executive Summary

The Asia Pacific Augmented Reality market size is expected to grow from USD 5.70 billion in 2021 to USD 27.20 billion by 2027 at a CAGR of 29.7%.

China and Japan are the leading regional markets that use the largest customer base and aggressively adopt online forums for a variety of purposes. The region is expected to see the rapid adoption of AR technology driving with the continuous emergence of high-speed 5G networks. India also emerges as a promising regional market. In India, the direct manufacturing and healthcare industry, which relies heavily on manual labor to operate machinery and perform medical procedures, is particularly expected to adopt AR technology. AR technology may allow you to obtain unlimited streaming of real-time images, information, and statistics by wearing AR headsets while operating the machine and performing medical procedures.

The Asia Pacific Augmented Reality market research report from Consainsights outlines the detailed strategic analysis, trends, market opportunities, growth prospects, industry and market challenges and sustainable solutions to sustain in the competitive environment.

Asia Pacific Augmented Reality segmentation includes Offering, Device Type, Technology, Application, and Country.

By Offering, the market is segmented into Hardware, and Software.

Based on Device Type, the market is bifurcated into Head-mounted Displays (HMDs), and Head-up Displays (HUDs).

By Technology, the market is segmented into Marker-Based AR Technology, Markerless AR Technology, and Anchor-Based AR Technology.

Based on Application, the market is segmented into Consumer, Commercial, Enterprise (Manufacturing), Healthcare, Aerospace & Defense, Energy, Automotive, and Others.

The countries covered in Asia Pacific Augmented Reality Market are China, Japan, South Korea, India, Australia, and Rest of Asia Pacific.

The major players operating in the Asia Pacific Augmented Reality market are Microsoft (US), Google, Inc. (US), PTC Inc. (US), Samsung Electronics (South Korea), Seiko Epson (Japan), Lenovo (Hong Kong), and Apple (US). This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.

Moreover, the competitive analysis includes the companies deals such as Mergers, Acquisitions, Partnerships and so on along with the expansion areas focusing on the additional geographies, future insights for success and market share analysis. Major players strategies include the launch of the innovative product lines along with the emphasis on the partnerships and acquisitions to standardize their market share in the market space.

Market Research methodology includes the triangulation of the data from the data sources such as Primary Market Research approach and Secondary Market Research Approach along with the data from the trade bodies and industry standard publications and data sources. Primary inputs from the industry experts and the market respondents from the respective industries to obtain very critical information to assess the future growth prospects of the market. The final data is triangulated and thoroughly validated considering all the data sources using the bottom-up and the top-down approaches to estimate the market sizing of the individual segments.

Table of Contents

  1. Executive Summary

  2. Asia-Pacific Augmented Reality Market Overview

    1. Asia-Pacific Augmented Reality Market Definition & Scope
    2. Currency, Year and Forecasts Overview
    3. Asia-Pacific Augmented Reality Market 360° Synopsis: Overview
  3. Asia-Pacific Augmented Reality Industry Analysis

    1. Industry Value Chain Analysis
    2. Key Companies at each phase of Value Chain
    3. Industry Trend Analysis
  4. Asia-Pacific Augmented Reality Market Analysis

    1. Drives, Restraints, Opportunities and Challenges Impact Analysis
    2. Porter’s Five Force Model Analysis
    3. PESTLE Analysis
    4. BPS Analysis
    5. Asia-Pacific Augmented Reality Market Key Innovation & Trends
    6. Pricing Patterns (Company & Product Type)
  5. Asia-Pacific Augmented Reality Market: Offering

    1. Introduction
    2. Augmented Reality (AR), By Hardware Component: Market Trends, Size, and Forecast (2017-2026)

      1. Sensors
      2. Semiconductor Components
      3. Displays & Projectors
      4. Position Trackers
      5. Cameras
      6. Others
    3. AR Market, By Software: Market Trends, Size, and Forecast (2017-2026)

      1. Software Development Kits
      2. Cloud-Based Services
      3. Software Functions
  6. Asia-Pacific Augmented Reality Market: Device Type

    1. Introduction
    2. Augmented Reality Devices: Market Trends, Size, and Forecast (2017-2026)

      1. Head-Mounted Displays
      2. Head-Up Displays
  7. Asia-Pacific Augmented Reality Market: Type

    1. Introduction
    2. Marker-Based Augmented Reality: Market Trends, Size, and Forecast (2017-2026)

      1. Passive Marker
      2. Active Marker
    3. Marker-Less Augmented Reality: Market Trends, Size, and Forecast (2017-2026)

      1. Model-Based Tracking
      2. Image Processing-Based Tracking
    4. Anchor-Based: Market Trends, Size, and Forecast (2017-2026)
  8. Asia-Pacific Augmented Reality Market: Application

    1. Introduction
    2. Applications of Augmented Reality: Market Trends, Size, and Forecast (2017-2026)

      1. Consumer
      2. Commercial
      3. Travel & Tourism
      4. E-Learning
      5. Enterprise
      6. Healthcare
      7. Aerospace & Defense
      8. Energy
      9. Automotive
      10. Others
  9. Asia-Pacific Augmented Reality Market: Country

    1. Introduction
    2. China: Market Trends, Size, and Forecast (2017-2026)
    3. Japan: Market Trends, Size, and Forecast (2017-2026)
    4. India: Market Trends, Size, and Forecast (2017-2026)
    5. Southeast Asia: Market Trends, Size, and Forecast (2017-2026)
    6. Australia & New Zealand: Market Trends, Size, and Forecast (2017-2026)
    7. Rest of Asia-Pacific: Market Trends, Size, and Forecast (2017-2026)
  10. Asia-Pacific Augmented Reality Market: Company Analysis

    1. Introduction
    2. Google, Inc.

      1. Overview
      2. Business Portfolio
      3. Product Portfolio
      4. Key Brands Insights
      5. Company SWOT & Strategic Analysis
      6. Company Financials
      7. Analyst Insights
    3. PTC, Inc.

    4. Microsoft Corporation

    5. Seiko Epson

    6. Lenovo

    7. Wikitude GmbH

    8. Vuzix

    9. Daqri LLC

    10. Magic Leap, Inc.

    11. Zugara, Inc.

    12. Blippar

    13. Upskill

    14. Maxst

  11. Asia-Pacific Augmented Reality Market: Competitive Analysis

    1. Strategic Dashboard of Top Market Players
    2. Companies Deals (Mergers, Partnerships, Acquisitions, JVs)
    3. Expansion Areas (Based on Company Analysis)
    4. Market Share Analysis
  12. Asia-Pacific Augmented Reality Market: Distribution Channel Analysis

    1. Distributor Type Analysis
    2. Major Distributors (Key Countries)
    3. Future Growth Prospects
  13. Industry & Analysts Insights for Success

  14. Research Methodology

  15. Appendix

    1. List of Tables
    2. List of Figures
    3. Available Customizations
    4. Related Reports

List of Figures

Figure 1: Asia-Pacific Augmented Reality Market: Structure

Figure 2: Asia-Pacific Augmented Reality Market: Value Chain Analysis

Figure 3: Asia-Pacific Augmented Reality Market: Porter's Five Forces Model

Figure 4: Asia-Pacific Augmented Reality Market: Market Dynamics

Figure 5: Asia-Pacific Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Figure 6: Asia-Pacific Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Figure 7: Asia-Pacific Augmented Reality Market, By Type, 2017-2026 (USD Million)

Figure 8: Asia-Pacific Augmented Reality Market, By Application, 2017-2026 (USD Million)

Figure 9: China Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Figure 10: China Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Figure 11: China Augmented Reality Market, By Type, 2017-2026 (USD Million)

Figure 12: China Augmented Reality Market, By Application, 2017-2026 (USD Million)

Figure 13: Japan Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Figure 14: Japan Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Figure 15: Japan Augmented Reality Market, By Type, 2017-2026 (USD Million)

Figure 16: Japan Augmented Reality Market, By Application, 2017-2026 (USD Million)

Figure 17: India Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Figure 18: India Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Figure 19: India Augmented Reality Market, By Type, 2017-2026 (USD Million)

Figure 20: India Augmented Reality Market, By Application, 2017-2026 (USD Million)

Figure 21: Southeast Asia Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Figure 22: Southeast Asia Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Figure 23: Southeast Asia Augmented Reality Market, By Type, 2017-2026 (USD Million)

Figure 24: Southeast Asia Augmented Reality Market, By Application, 2017-2026 (USD Million)

Figure 25: Australia & New Zealand Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Figure 26: Australia & New Zealand Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Figure 27: Australia & New Zealand Augmented Reality Market, By Type, 2017-2026 (USD Million)

Figure 28: Australia & New Zealand Augmented Reality Market, By Application, 2017-2026 (USD Million)

Figure 29: Rest of Asia-Pacific Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Figure 30: Rest of Asia-Pacific Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Figure 31: Rest of Asia-Pacific Augmented Reality Market, By Type, 2017-2026 (USD Million)

Figure 32: Rest of Asia-Pacific Augmented Reality Market, By Application, 2017-2026 (USD Million)

List of Tables

Table 1: Asia-Pacific Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Table 2: Asia-Pacific Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Table 3: Asia-Pacific Augmented Reality Market, By Type, 2017-2026 (USD Million)

Table 4: Asia-Pacific Augmented Reality Market, By Application, 2017-2026 (USD Million)

Table 5: China Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Table 6: China Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Table 7: China Augmented Reality Market, By Type, 2017-2026 (USD Million)

Table 8: China Augmented Reality Market, By Application, 2017-2026 (USD Million)

Table 9: Japan Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Table 10: Japan Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Table 11: Japan Augmented Reality Market, By Type, 2017-2026 (USD Million)

Table 12: Japan Augmented Reality Market, By Application, 2017-2026 (USD Million)

Table 13: India Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Table 14: India Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Table 15: India Augmented Reality Market, By Type, 2017-2026 (USD Million)

Table 16: India Augmented Reality Market, By Application, 2017-2026 (USD Million)

Table 17: Southeast Asia Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Table 18: Southeast Asia Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Table 19: Southeast Asia Augmented Reality Market, By Type, 2017-2026 (USD Million)

Table 20: Southeast Asia Augmented Reality Market, By Application, 2017-2026 (USD Million)

Table 21: Australia & New Zealand Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Table 22: Australia & New Zealand Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Table 23: Australia & New Zealand Augmented Reality Market, By Type, 2017-2026 (USD Million)

Table 24: Australia & New Zealand Augmented Reality Market, By Application, 2017-2026 (USD Million)

Table 25: Rest of Asia-Pacific Augmented Reality Market, By Offering, 2017-2026 (USD Million)

Table 26: Rest of Asia-Pacific Augmented Reality Market, By Device Type, 2017-2026 (USD Million)

Table 27: Rest of Asia-Pacific Augmented Reality Market, By Type, 2017-2026 (USD Million)

Table 28: Rest of Asia-Pacific Augmented Reality Market, By Application, 2017-2026 (USD Million)

Research Methodology

Introduction

This research study extensively involved secondary and primary data sources. Initially, all the important terms and processes related to the Asia Pacific Augmented Reality market were identified. Then, each of these terms was clearly defined and relationships were established among them in the form of parent market, peer markets, and child markets. The entire value-chain was also studied to distinguish various solution and service providers that are operating in the global Asia Pacific Augmented Reality market and how the services are being delivered or consumed in every phase of the value chain. The overall objective of this process was to identify the important segments of the Asia Pacific Augmented Reality market that meet two important criteria– 1) their revenue is derivable using assumptions and expert opinions 2) their definitions are unique and non-overlapping.

After defining the market segments, the supply side analysis was carried out where the individual players operating in various segments of the Asia Pacific Augmented Reality market were identified and their revenues were analyzed to derive the segmental shares. The derived shares were also validated through an extensive demand side analysis. The below figure depicts different phases of the report production process.

Phases of the report production process

Secondary Research

This research study was initiated with detailed study of information available in the public domain and paid databases. Various secondary sources that were referred during this study include company websites, product descriptions, whitepapers, survey papers, annual reports, investor presentations, press releases, blogs, news, journals, magazines; audit reports, articles published by associations, and paid databases, such as Factiva, D&B Hoovers, and Bloomberg BusinessWeek. The key objective behind secondary research was to obtain information regarding the market evolution, ecosystem, value-chain, total pool of solution and service providers, market segmentation, recent developments, upcoming opportunities and challenges, and various factors that are impacting the market. These data were further validated through primary research.

Primary Research

In primary research, various industry experts from both supply and demand side were interviewed to obtain critical information on competitive landscape, vendor shares, value-chain, pricing strategy, and adoption trends. The primary sources include industry experts, such as CXOs, Vice Presidents, Marketing Directors, Technology Directors, and Business Development Managers of companies that are operating in the global Asia Pacific Augmented Reality market. Primary research was also conducted to validate the market segmentations, industry trends, market size, future prospects for market growth, and key strategies adopted by the major players to gain leading position in the market.

Market Size Estimation And Forecasting

This research study followed two approaches to estimate and forecast the size of global Asia Pacific Augmented Reality market and its sub-segments– top-down and bottom-up approach. Important data those were used during this process include list of top players operating in the market, their share in the market, and total pool of solution and service providers. This entire process includes the study of annual and financial reports and extensive interview with industry experts across the value-chain. All important factors that are impacting the market were analyzed and verified through primary research. These data were consolidated and processed through an in-house developed market intelligence engine to derive the final quantitative data.

Top-Down Approach

The top-down approach was employed to derive the global Asia Pacific Augmented Reality market size through vendor share analysis. More than 40 key players were analyzed and their total contribution in the global market size was found to be around 70%. Thus, remaining 30% was extrapolated to arrive at the global Asia Pacific Augmented Reality market size. The regional and country level performance of these top players was also studied to derive the market share for different regions and countries.

Phases of the report production process

Bottom-Up Approach

After the top-down approach, bottom-up approach was employed to derive the share and size for other market segments. Initially, the segmental shares were estimated at the country level. Then, the country- level market numbers were added to derive the regional sizes and finally, by adding the regional sizes, global sizes of all the market segments were calculated.

Phases of the report production process

List of Assumptions

  • Market Estimates and Forecasting: The market is estimated and forecasted in the realistic manner, instead of optimistic/aggressive way.
  • Currency: All the revenue-related market numbers are shown in globally accepted currency, USD.
  • Exchange Rates and Currency Conversion: For conversion of other currencies to USD, the average exchange rate for that particular year was used. OANDA website was used for all currency conversions in this market study.
  • Dollar Fluctuation: Dollar fluctuations are assumed to be moderate and will not affect the market forecasts during the forecast period.
  • Global Economic Conditions: The global economic conditions are assumed to be stable enabling the market to grow with similar rate as it’s been growing from last four years.
  • Qualitative to Quantitative Data Conversion: This market study extensively covers numerous factors that are impacting the global Asia Pacific Augmented Reality market. In certain cases, direct quantitative data were not available to clearly indicate their influencing power on the market. To handle such cases, a rating mechanism was applied that was purely based on the understanding of the experts involved in the study.