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Connected TV Market

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Executive Summary

Connected TV Market from Consainsights analyses the Connected TV Market in the Technology & Media industry over the forecast period to 2026.

Connected TV research report from Consainsights outlines the detailed strategic analysis, trends, market opportunities, growth prospects, industry and market challenges and sustainable solutions to sustain in the competitive environment.

Connected TV segmentation includes Device and Geography.

All segmentations encompasses the key innovations and micro & macro trends, companies/manufacturers operating in this space along with their usage and penetration with respect to the wide range of End Users. Additionally, market sizing information along with the key factors such as market drivers, restraints, opportunities and challenges which are likely to be influencing the market growth are outlined in this report.

Based on the Device, the Connected TV Market analysis covers Smart TV, Streaming Media Player - Market Overview and Estimates (in million units, 2019-2026).

Key companies operating in the market include Vizio Inc., TCL, Roku (streaming media player - Roku), Amazon (streaming media player - Fire TV), LG Electronics, Skyworth, Haier Group, Xiaomi Corporation, Apple (streaming media player - Apple TV), Google (Chromecast), Samsung Corporation, Hisense, Panasonic, Sony Corporation, Sharp Electronics and so on. This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.

Moreover, the competitive analysis includes the companies deals such as Mergers, Acquisitions, Partnerships and so on along with the expansion areas focusing on the additional geographies, future insights for success and market share analysis. Major players strategies include the launch of the innovative product lines along with the emphasis on the partnerships and acquisitions to standardize their market share in the market space.

Market Research methodology includes the triangulation of the data from the data sources such as Primary Market Research approach and Secondary Market Research Approach along with the data from the trade bodies and industry standard publications and data sources. Primary inputs from the industry experts and the market respondents from the respective industries to obtain very critical information to assess the future growth prospects of the market. The final data is triangulated and thoroughly validated considering all the data sources using the bottom-up and the top-down approaches to estimate the market sizing of the individual segments.

Report Metric

Details

Market size available for years

2012-2027

Base year considered

2021

Forecast period

2022-2027

Forecast units

Value (USD Billion)

Segments covered

Device

Geographies covered

North America, Europe, Asia-Pacific, Latin America, Middle East & Africa

Companies Covered

Vizio Inc., TCL, Roku (streaming media player - Roku), Amazon (streaming media player - Fire TV), LG Electronics, Skyworth, Haier Group, Xiaomi Corporation, Apple (streaming media player - Apple TV), Google (Chromecast), Samsung Corporation, Hisense, Panasonic, Sony Corporation, Sharp Electronics


Table of Contents

  1. Executive Summary

  2. Connected TV Market Overview

    1. Connected TV Market Definition & Scope
    2. Currency, Year and Forecasts Overview
    3. Connected TV Market 360° Synopsis: Overview
  3. Connected TV Industry Analysis

    1. Industry Value Chain Analysis
    2. Key Companies at each phase of Value Chain
    3. Industry Trend Analysis
  4. Connected TV Market Analysis

    1. Drives, Restraints, Opportunities and Challenges Impact Analysis
    2. Porter’s Five Force Model Analysis
    3. PESTLE Analysis
    4. BPS Analysis
    5. Connected TV Market Key Innovation & Trends
    6. Pricing Patterns (Company & Product Type)
  5. Connected TV Market: Device

    1. Introduction
    2. Smart TV: Market Trends, Size, and Forecast (2017-2026)
    3. Streaming Media Player - Market Overview and Estimates (in million units, 2019-2026): Market Trends, Size, and Forecast (2017-2026)
  6. Global Analysis

    1. Global Connected TV Market, By Region, Y-O-Y Growth Analysis

      1. Introduction
      2. North America: Market Trends, Size, and Forecast (2017-2026)
      3. Europe: Market Trends, Size, and Forecast (2017-2026)
      4. Asia-Pacific: Market Trends, Size, and Forecast (2017-2026)
      5. Latin America: Market Trends, Size, and Forecast (2017-2026)
      6. Middle East & Africa: Market Trends, Size, and Forecast (2017-2026)
  7. Middle East & Africa Analysis

    1. Middle East & Africa Connected TV Market, By Country, Y-O-Y Growth Analysis

      1. Introduction
      2. Middle East: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Middle East Connected TV Market: Device
      3. Africa: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Africa Connected TV Market: Device
      4. Rest of Middle East & Africa: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Rest of Middle East & Africa Connected TV Market: Device
    2. Middle East & Africa Connected TV Market, By Device, Y-O-Y Growth Analysis

      1. Introduction
      2. Smart TV: Market Trends, Size, and Forecast (2017-2026)
      3. Streaming Media Player - Market Overview and Estimates (in million units, 2019-2026): Market Trends, Size, and Forecast (2017-2026)
  8. Latin America Analysis

    1. Latin America Connected TV Market, By Country, Y-O-Y Growth Analysis

      1. Introduction
      2. Brazil: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Brazil Connected TV Market: Device
      3. Argentina: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Argentina Connected TV Market: Device
      4. Mexico: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Mexico Connected TV Market: Device
      5. Colombia: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Colombia Connected TV Market: Device
      6. Rest of Latin America: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Rest of Latin America Connected TV Market: Device
    2. Latin America Connected TV Market, By Device, Y-O-Y Growth Analysis

      1. Introduction
      2. Smart TV: Market Trends, Size, and Forecast (2017-2026)
      3. Streaming Media Player - Market Overview and Estimates (in million units, 2019-2026): Market Trends, Size, and Forecast (2017-2026)
  9. Europe Analysis

    1. Europe Connected TV Market, By Country, Y-O-Y Growth Analysis

      1. Introduction
      2. Germany: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Germany Connected TV Market: Device
      3. United Kingdom: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. United Kingdom Connected TV Market: Device
      4. France: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. France Connected TV Market: Device
      5. Spain: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Spain Connected TV Market: Device
      6. Russia: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Russia Connected TV Market: Device
      7. Italy: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Italy Connected TV Market: Device
      8. Rest of Europe: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Rest of Europe Connected TV Market: Device
    2. Europe Connected TV Market, By Device, Y-O-Y Growth Analysis

      1. Introduction
      2. Smart TV: Market Trends, Size, and Forecast (2017-2026)
      3. Streaming Media Player - Market Overview and Estimates (in million units, 2019-2026): Market Trends, Size, and Forecast (2017-2026)
  10. Asia-Pacific Analysis

    1. Asia-Pacific Connected TV Market, By Country, Y-O-Y Growth Analysis

      1. Introduction
      2. China: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. China Connected TV Market: Device
      3. Japan: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Japan Connected TV Market: Device
      4. India: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. India Connected TV Market: Device
      5. Southeast Asia: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Southeast Asia Connected TV Market: Device
      6. Australia & New Zealand: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Australia & New Zealand Connected TV Market: Device
      7. Rest of Asia-Pacific: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Rest of Asia-Pacific Connected TV Market: Device
    2. Asia-Pacific Connected TV Market, By Device, Y-O-Y Growth Analysis

      1. Introduction
      2. Smart TV: Market Trends, Size, and Forecast (2017-2026)
      3. Streaming Media Player - Market Overview and Estimates (in million units, 2019-2026): Market Trends, Size, and Forecast (2017-2026)
  11. North America Analysis

    1. North America Connected TV Market, By Country, Y-O-Y Growth Analysis

      1. Introduction
      2. United States: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. United States Connected TV Market: Device
      3. Canada: Market Trends, Size, and Forecast (2017-2026)

        1. Introduction
        2. Canada Connected TV Market: Device
    2. North America Connected TV Market, By Device, Y-O-Y Growth Analysis

      1. Introduction
      2. Smart TV: Market Trends, Size, and Forecast (2017-2026)
      3. Streaming Media Player - Market Overview and Estimates (in million units, 2019-2026): Market Trends, Size, and Forecast (2017-2026)
  12. Connected TV Market: Company Analysis

    1. Introduction
    2. Vizio Inc.

      1. Overview
      2. Business Portfolio
      3. Product Portfolio
      4. Key Brands Insights
      5. Company SWOT & Strategic Analysis
      6. Company Financials
      7. Analyst Insights
    3. TCL

    4. Roku (streaming media player - Roku)

    5. Amazon (streaming media player - Fire TV)

    6. LG Electronics

    7. Skyworth

    8. Haier Group

    9. Xiaomi Corporation

    10. Apple (streaming media player - Apple TV)

    11. Google (Chromecast)

    12. Samsung Corporation

    13. Hisense

    14. Panasonic

    15. Sony Corporation

    16. Sharp Electronics

  13. Connected TV Market: Competitive Analysis

    1. Strategic Dashboard of Top Market Players
    2. Companies Deals (Mergers, Partnerships, Acquisitions, JVs)
    3. Expansion Areas (Based on Company Analysis)
    4. Market Share Analysis
  14. Connected TV Market: Distribution Channel Analysis

    1. Distributor Type Analysis
    2. Major Distributors (Key Countries)
    3. Future Growth Prospects
  15. Industry & Analysts Insights for Success

  16. Research Methodology

  17. Appendix

    1. List of Tables
    2. List of Figures
    3. Available Customizations
    4. Related Reports

List of Figures & Tables

List of Figures

Figure: Global Connected TV Market: Structure

Figure: Global Connected TV Market: Value Chain Analysis

Figure: Global Connected TV Market: Porter's Five Forces Model

Figure: Global Connected TV Market: Market Dynamics

Figure: Global Connected TV Market, By Connected TV, 2022-2027 (USD Million)

Figure: North America Connected TV Market, By Connected TV, 2022-2027 (USD Million)

Figure: Europe Connected TV Market, By Connected TV, 2022-2027 (USD Million)

Figure: Asia-Pacific Connected TV Market, By Connected TV, 2022-2027 (USD Million)

Figure: Latin America Connected TV Market, By Connected TV, 2022-2027 (USD Million)

Figure: Middle East & Africa Connected TV Market, By Connected TV, 2022-2027 (USD Million)

List of Tables

Table: Global Connected TV Market, By Device, 2017-2026 (USD Million)

Table: North America Connected TV Market, By Device, 2022-2027 (USD Million)

Table: United States Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Canada Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Europe Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Germany Connected TV Market, By Device, 2022-2027 (USD Million)

Table: United Kingdom Connected TV Market, By Device, 2022-2027 (USD Million)

Table: France Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Spain Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Russia Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Italy Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Rest of Europe Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Asia-Pacific Connected TV Market, By Device, 2022-2027 (USD Million)

Table: China Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Japan Connected TV Market, By Device, 2022-2027 (USD Million)

Table: India Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Southeast Asia Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Australia & New Zealand Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Rest of Asia-Pacific Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Latin America Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Brazil Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Argentina Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Mexico Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Colombia Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Rest of Latin America Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Middle East & Africa Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Middle East Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Africa Connected TV Market, By Device, 2022-2027 (USD Million)

Table: Rest of Middle East & Africa Connected TV Market, By Device, 2022-2027 (USD Million)