Deodorants Market Size, Share, Industry Trends and Forecast to 2033
This report provides a comprehensive analysis of the deodorants market, including insights on market size, growth forecasts, and trends from 2023 to 2033, alongside regional explorations and segmentation details.
Metric | Value |
---|---|
Study Period | 2023 - 2033 |
2023 Market Size | $85.00 Billion |
CAGR (2023-2033) | 5% |
2033 Market Size | $139.89 Billion |
Top Companies | Procter & Gamble, Unilever, Colgate-Palmolive, Henkel, COTY Inc. |
Last Modified Date | 15 November 2024 |

Deodorants Market Overview
What is the Market Size & CAGR of Deodorants market in 2023?
Deodorants Industry Analysis
Deodorants Market Segmentation and Scope
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Deodorants Market Analysis Report by Region
Europe Deodorants Market Report:
Europe's deodorants market shows a size of USD 29.65 billion in 2023, anticipated to rise to USD 48.79 billion by 2033. The region's focus on sustainability and high product quality fosters steady demand for premium and organic deodorants.Asia Pacific Deodorants Market Report:
In the Asia-Pacific region, the deodorants market is valued at USD 14.59 billion in 2023, projected to reach USD 24.02 billion by 2033. An increase in the urban population, coupled with rising awareness of personal care, drives this growth, especially among the millennial and Gen Z demographics who favor premium and organic products.North America Deodorants Market Report:
In North America, the market is currently valued at USD 29.13 billion and is expected to expand to USD 47.94 billion by 2033. The presence of leading brands and a high rate of innovation contribute to a robust growth environment, particularly in eco-friendly product categories.South America Deodorants Market Report:
The South American deodorants market stands at USD 8.46 billion in 2023, with a forecasted increase to USD 13.92 billion by 2033. The growing trend towards natural ingredients and the influence of western beauty standards are important growth drivers in this region.Middle East & Africa Deodorants Market Report:
The Middle East and Africa market is valued at USD 3.17 billion for 2023, projected to grow to USD 5.22 billion by 2033. Increasing disposable income and cultural shifts towards personal grooming are expected to drive growth across the region.Request a custom research report for industry.
Deodorants Market Analysis By Formulation
Global Deodorants Market, By Formulation Market Analysis (2024 - 2033)
In 2023, the market for spray deodorants is valued at USD 43.58 billion and is expected to grow to USD 71.72 billion by 2033, capturing a significant market share of 51.27%. Roll-on deodorants are also popular, with a market size of USD 20.71 billion in 2023, projected to reach USD 34.09 billion by 2033, holding a 24.37% market share. Stick and cream deodorants also contribute, with sizes of USD 10.50 billion and USD 10.21 billion respectively for 2023.
Deodorants Market Analysis By Ingredients
Global Deodorants Market, By Ingredients Market Analysis (2024 - 2033)
The deodorants market by ingredients shows a notable preference for natural ingredients, with a market size of USD 73.59 billion in 2023 projected to reach USD 121.12 billion by 2033, sharing 86.58% of the market. Conversely, synthetic ingredients account for USD 11.41 billion, anticipated to grow to USD 18.77 billion, with a market share of 13.42%.
Deodorants Market Analysis By Target Consumer
Global Deodorants Market, By Target Consumer Market Analysis (2024 - 2033)
The segment targeting men holds a market size of USD 57.45 billion in 2023 and is projected to grow to USD 94.55 billion by 2033, commanding a share of 67.59%. Women-focused deodorants, on the other hand, show a market size of USD 22.66 billion with a projection of USD 37.29 billion. Unisex deodorants represent a smaller market share, with USD 4.89 billion in 2023 and an expected growth to USD 8.04 billion.
Deodorants Market Analysis By Packaging
Global Deodorants Market, By Packaging Type Market Analysis (2024 - 2033)
Packaging in the deodorants market reveals that bottles dominate with a size of USD 57.45 billion in 2023, expected to expand to USD 94.55 billion by 2033, constituting 67.59% of the market. Tubes and cans are also significant, with sales expected to maintain steady growth.
Deodorants Market Trends and Future Forecast
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Global Market Leaders and Top Companies in Deodorants Industry
Procter & Gamble:
A leading player in the deodorants market, Procter & Gamble offers a wide range of products under various brands, with a focus on innovative formulations and premium positioning.Unilever:
Unilever is known for its sustainability initiatives and diverse deodorant offerings. The company emphasizes eco-friendly products and invests in research to address evolving consumer needs.Colgate-Palmolive:
With a strong portfolio including both traditional and natural deodorants, Colgate-Palmolive leverages its extensive distribution channels to reach a wide audience.Henkel:
Henkel emphasizes product differentiation with innovative fragrances and sustainable practices. Its commitment to sustainability resonates strongly with consumers.COTY Inc.:
COTY is recognized for its creative marketing strategies and strong brand presence, particularly in the luxury deodorants segment.We're grateful to work with incredible clients.









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FAQs
What is the market size of deodorants?
The global deodorants market is valued at approximately $85 billion in 2023. It is projected to grow at a CAGR of 5% from now until 2033, indicating strong consumer demand and innovation within the sector.
What are the key market players or companies in the deodorants industry?
Key players in the deodorants market include Unilever, Procter & Gamble, Colgate-Palmolive, Estée Lauder, and Beiersdorf. These companies are recognized for their wide range of products, effective marketing strategies, and strong brand loyalty among consumers.
What are the primary factors driving the growth in the deodorants industry?
Growth in the deodorants industry is driven by increasing awareness of personal hygiene, rising disposable incomes, innovation in product formulations, and the growing trend towards natural and organic ingredients among health-conscious consumers.
Which region is the fastest Growing in the deodorants market?
Asia Pacific is the fastest-growing region in the deodorants market, projected to expand from $14.59 billion in 2023 to $24.02 billion by 2033. This growth is fueled by increasing urbanization and changing lifestyle preferences.
Does ConsaInsights provide customized market report data for the deodorants industry?
Yes, ConsaInsights offers customized market report data tailored to specific client needs within the deodorants industry. This ensures clients receive relevant insights that align with their strategies and market interests.
What deliverables can I expect from this deodorants market research project?
Clients can expect detailed reports inclusive of market size, growth forecasts, competitive analysis, key trends, regional insights, and recommendations based on thorough data analysis and industry expertise.
What are the market trends of deodorants?
Current market trends in the deodorants sector emphasize eco-friendly packaging, the rise of unisex products, and increased demand for formulations with natural ingredients, reflecting consumer preferences towards sustainability and health.