The global digital audio workstation market size is expected to grow from USD 2.46 billion in 2021 to USD 3.83 billion by 2027 at a CAGR of 7.6%.
Impact of COVID-19 on Global Digital Audio Workstation Market
The global digital audio workstation market has experienced a very low impact of the COVID-19 pandemic. The quarterly performance of the top players in 2020 showed a negligible impact of COVID-19 on their digital audio workstation business when compared with similar growth trends in previous years. Although, the manufacturing firms around the globe were shut for a longer time and the supply chain is also adversely affected, however, the adoption and usage of digital audio workstation tools at the back-end of the manufacturing processes are not affected. The film industry has been badly affected by the COVID-19 pandemic. However, the impact is very less on the overall digital audio workstation market. Furthermore, during this pandemic, many individuals have enrolled in training courses on various digital audio workstation tools.
Driver: Increasing digitalization of instruments
A traditional division with three parts of the music industry in publishing, recorded music, and live music had its days, and in these traditional industries the fourth line of production and marketing, known as music-tech, has been added. The music technology industry is well developed in China, the US, UK, India, and Europe, especially in Sweden. Digital creation has now transformed the production system by introducing profound changes in the creative process. It also led to the development of new business opportunities, leading to the growth of the market for synchronization due to the development of the videogame market, and the increase in film and television production.
Restraint: Availability of free audio composing software tools
Tough competition in the digital audio workstation market is even further exaggerated with the presence of various free software tools. Although freeware for digital audio does not offer enormous features as in Adobe Audition but can be helpful as it offers various features to get the work started and running without any software or subscription cost. Furthermore, various freeware with basic audio techniques is much easier to learn than any complex digital audio software. Freeware tools are available for various purposes including audio creation and editing. Examples of freeware for digital audio are Apple GarageBand, Tracktion Software Waveform Free, PreSonus Studio One Prime, Avid Pro Tools | First, Akai MPC Beats, Serato Studio, and Cakewalk by BandLab.
Opportunity: Advancement of GPU Computing
Advancement in GPU computing has boosted the demand for innovative GPUs, thereby boosting the growth of the digital audio workstation market across the globe. GPU computing refers to the usage of Graphics Processing Unit (GPU) to accelerate the working of CPU for engineering and general-purpose scientific computing. The GPU acts as a co-processor and helps to accelerate applications operating on the CPU. The GPU enhances the processing speed of the CPU by offloading time-consuming and compute-intensive parts of the program and the rest of the program runs on the CPU. GPU empowers a system with parallel processing capability which boosts the overall performance of the system. This is also known as hybrid or heterogeneous computing. Developers of applications leverage the performance of GPU through a parallel programming model called “CUDA”. CUDA was invented by NVIDIA. Tesla also offers GPUs that act as computational accelerators which are optimized for applications including technical and scientific computing. The digital audio workstation market has gained traction in recent years with the rise in applications of 3D computer graphics, rendering of 3D graphics, creation of visual effects, video editing, video rendering, and gaming. The usage of GPU computing is expected to offer new innovation opportunities for the software vendors as well as end-users.
Editing segment to account for the largest market share during the forecast period
Audio editing software is software or computer program, which allows you to edit and generate audio data. Audio editing software can be done in whole or in part of the library, as a computer program, as a web program, or as a downloadable kernel module. Segment editing may be required if the actual audio contains non-tone components of the analyzed sound, i.e., signals or sections with the vague voice information, such as consonants or effect sounds. Non-tone parts of the analyzed audio may not be included in the segment. In that case, a change of tone, volume set, format change, or time change affects only parts of the tone. Alternatively, segments may contain unwanted notes or parts of the tone. Sorting parts involves shortening segments by separating them, changing the first or last location, enlarging the segments by attaching them to the next section, or by changing the first or last position, and deleting segments.
Android operating system segment to grow with the highest CAGR during the forecast period
The Android app is one of the most popular mobile platforms for smartphone users. Works on all devices, from smartphones to tablets, and everything in between. Thousands of apps are designed for Android devices, many of which aim to help people with tasks like taking pictures with their phones or composing emails or messages. Mobile audio recording is an important tool to gain a lot by learning and developing musical skills. Other popular DAWs for Android are FL Studio Mobile, Cubasis 3 - Music Studio and Audio Editor, Audio Evolution Mobile Studio, BandLab - Music Recording Studio & Networking Network, in-Track Studio DAW, Music Studio, Caustic 3, and J4T Multitrack Video.
North America to account for the largest market share during the forecast period
The North American region is a major contributor to the digital audio workstation market. Due to the increasing use of digital integration in music, the digital audio workstation market is poised to grow at a rapid pace in this region. Due to the early adoption of advanced technology solutions and programs taken by vendors to reach end-users, countries such as the United States and Canada are seeing an increase in the adoption of advanced technologies, including Android and Linux applications. Recently, Panasonic and Klipsch, a technology-driven sound company, also announced a special partnership to bring the acclaimed “Klipsch Sound” music and audio-visual performance of the automotive experience at the CES trade show in Las Vegas.
The major players operating in the global digital audio workstation market are Adobe (US), Apple (US), Avid (US), Steinberg (Germany), Ableton (Germany), MOTU (US), Cakewalk (US), MAGIX (Germany), Acoustica (US), Native Instruments (Germany), Presonus (US), Bitwig (Germany), Renoise (Germany), Inage Line Software (Belgium), and Harrison Consoles (US).