The global digital textile printing market size is expected to grow from USD 2.24 billion in 2021 to USD 2.99 billion by 2027 at a CAGR of 4.9%.
Impact of COVID-19 on Global Digital Textile Printing Market
Shopping is an important public service, especially now that some events and social events are being canceled worldwide. When Western stores reopen, a new generation, the target group of many well-known companies, is expected to start buying again. This is why it is possible that when product stores reopen, larger brands will start to order more prices again. Some fashion viewers disagree, as they expect fewer people to have the money to use it on branded goods, or they want to use it on those, due to economic uncertainty. But if large, global brands begin to place orders again, they will likely need shorter delivery times to respond more quickly to the needs of their customers. Digital printing is good for fighting this ever-changing need.
Driver: Growing demand for digital textile printing in the garment and advertising industries
The textile industry has taken a major step in the digital printing industry. One of the most promising developments in the textile industry is digital textile printing. It has opened the doors to many hopes of improving quality and maintaining the growing demand for textile printing. Anything can be easily printed and finished in fabric using digital printing technology. Digital textile printing is considered to be the 'next generation' print which is very different from conventional textile printing. With the advent of digital printing, more and more textile entrepreneurs are coming forward to invest in digital printing technology, as it is a relatively new way of printing. In India, the textile industry embraces digital printing technology by printing novel designs on sari and clothing to meet the needs of domestic and international markets.
Restraint: Growing Popularity of Digital Advertising Media
Digital advertising has shifted from uncertain betting to working as a major marketing platform for many companies. Many products were unknown. They just became famous for digital marketing. Ecommerce companies are an excellent example of disruptors of digital marketing in the world. In the US, digital advertising growth continues to grow by doubling based on annual revenue, with total spending reaching more than USD 150 billion by 2020. Growth in the digital advertising industry will continue in line with new inventions. New levels of human data and real-time bidding have eliminated the need for blind commercial purchases. People are also increasingly embarrassed when it comes to advertising, forcing companies to send their messages in creative ways. However, the future is bright for digital advertising.
Opportunity: Growing adoption of Polyester
In the last few years, polyester has become a popular fabric in the fashion industry. However, the ink most commonly used in polyester printing, dispersing ink, does not work well when printing with high-speed digital printers. A common problem is printer pollution by ink fog.
Therefore, printers have switched to sublimation printing on paper and have recently successfully converted to direct printing of polyester fabric with sublimation ink. The latter requires a more expensive printer as a fabric adhesive system is required, but it saves paper costs for printers and no tracing or washing is required.
Overall, the sublimation printing typically in polyester results in a slightly lower speed than printing with dispersed ink. But in the fashion world that is an acceptable compromise on sustainability.
Challenge: High Initial Cost
As a result, about 1,000 high-quality digital printers work in textile printing. It has entered the cities of phase II and III as well, as the initial investment costs save. It is estimated that in three years, the number will grow to 3,000. The Indian silk city, Surat, has 2,500 textile factories and of these, only about 80 use digital textile printing. Most digital printing fabrics are made from polyester fabrics using sublimation dye. US giant EFI recently invested USD 140 million in Italian textile and kit manufacturer Reggiani Macchine and Israeli wide-format manufacturer Matan, with the clear intention of tapping the market. It also acquired Optitex, a 2D / 3D fashion design and a prototyping software developer.
Roll to Roll printing process to hold largest market share during the forecast period
Roll-to-Roll printing (also known as Direct-to-Fabric printing) is a method of fabric printing which means printing directly on a piece of cloth, as opposed to direct printing on clothing, or other printing methods. In this process, the Roll-to-Roll printer uses special ink to print directly on the fabric roll. The ink is immersed in the fabric and becomes part of the final product, preventing any printing distortions, such as cracking, cracking or blurring. Roll-to-Roll printing allows for a wide range of fabric applications, from home textiles to functional fabrics.
Direct to Garment application to grow with the highest CAGR during forecast period
DTG printing is the process of printing on textiles and clothing using specialized or modified inkjet technology. DTG print using the best new printing technology with smaller droplet sizes, more precise placement and clearer images printed on light and dark t-shirts. DTG printers use wet cloth ink (water-based chemical) that requires a unique treatment process. Since D2 ink is based on water, they work best in printing natural fibers such as cotton, bamboo, hemp, and linen. In addition, previous treatments are often applied to clothing before printing. Pre-treatment relieves the heat in a custom t-shirt that causes the strands of the shirt to lie down. Pre-treatment also allows water-based inks to blend fully with the fabric. This is especially important when using white ink on black clothes. If a custom garment - for example a T-shirt - has been done well before, the shirt (or garment) is then placed in a plate system designed to hold the shirt in place. The shirt is then digitally printed according to the design on the print line.
Europe to account for the largest share during forecast period
Italy dominates the digital textile printing market in Europe, due to the growing demand for digital textile printing in the Italian fashion industry. In addition, the presence of a large number of fashion industries in Milan, Rome, Palermo and Venice reinforces the need for customized digital textile printing and high flexibility of color combinations and fashion designs. In addition, the presence of companies, such as EFI Reggiani, which provides new textile printing solutions and Italian-based J-Teck3 that provides advanced dye sublimation and distribution of digital textile ink is expected to further market growth.
The major players operating in the global digital textile printing market are Aeoon Technologies GmbH (Austria), Hollanders Printing Systems B.V. (Netherlands), Bordeaux Digital PrintInk Ltd. (Israel), DuPont (US),Durst Phototechnik AG (Italy), Kornit Digital (Israel), Roland DG Corporation (Japan), SPGPrints B.V. (Netherlands), Brother International Corporation (Japan), ATPColor Srl (Italy), Seiko Epson Corporation (Japan), Colorjet Group (India), d.gen Inc. (South Korea), Konica Minolta, Inc. (Japan), Mimaki Engineering Co., Ltd. (Japan), Huntsman International LLC (US), Ricoh Company Ltd (Japan), Electronics For Imaging, Inc. (US), and Mutoh Holdings Co. Ltd. (Japan).