Embedded Analytics Market Size, Share, Industry Trends and Forecast to 2030

1. What is the Market Size & CAGR of Embedded Analytics market in 2021?

The global embedded analytics market is expected to have a significant market size in 2021, with a compound annual growth rate (CAGR) of 15.3%. The market size is projected to reach USD 52.4 billion by the end of 2021, reflecting the growing adoption of embedded analytics solutions across various industries.

2. COVID-19 Impact on the Embedded Analytics Market

The COVID-19 pandemic has had a mixed impact on the embedded analytics market. On one hand, the need for data-driven decision-making has increased during the pandemic, leading to a surge in demand for embedded analytics solutions. However, the economic downturn caused by the pandemic has also resulted in budget cuts for many organizations, impacting the adoption of new analytics tools.

3. Embedded Analytics Dynamics

The embedded analytics market is driven by the increasing need for real-time data analysis, growing demand for self-service analytics tools, and the proliferation of data-driven decision-making across industries. Additionally, advancements in artificial intelligence and machine learning technologies are reshaping the embedded analytics landscape.

4. Segments and Related Analysis

The embedded analytics market can be segmented based on deployment mode, organization size, industry vertical, and region. Cloud-based embedded analytics solutions are gaining traction due to their scalability and flexibility. Small and medium-sized enterprises are increasingly adopting embedded analytics tools to gain valuable insights from their data. Industries such as healthcare, retail, and BFSI are driving the growth of the embedded analytics market.

5. By Region Analysis

Regionally, North America accounts for the largest market share in the embedded analytics market, driven by the presence of key market players and the early adoption of analytics technologies. Europe and Asia Pacific are also witnessing significant growth in the embedded analytics market, fueled by increasing investments in data analytics solutions and digital transformation initiatives.

6. Key Market Players and Competitive Landscape

Key players in the embedded analytics market include Microsoft Corporation, Tableau Software, SAP SE, IBM Corporation, and MicroStrategy Incorporated. These companies are focusing on product innovation, strategic partnerships, and acquisitions to strengthen their market position and gain a competitive edge. The embedded analytics market is highly competitive, with a strong emphasis on technology development and customer-centric solutions.

7. Recent Happenings in the Embedded Analytics Market

In recent developments, Microsoft announced the launch of new embedded analytics features in its Power BI platform, enabling organizations to embed analytics directly into their applications. Tableau Software introduced new AI-powered analytics capabilities to enhance data visualization and analysis. SAP SE unveiled a partnership with Oracle to integrate embedded analytics into Oracle Cloud applications, offering customers enhanced data insights.