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Kiwi Fruit Market Size, Share, Industry Trends and Forecast to 2033

This report provides an exhaustive analysis of the Kiwi Fruit market from 2023 to 2033, covering key insights on market size, growth trends, regional dynamics, competitive landscape, and segmentation. It offers data-driven forecasts and trends that help stakeholders make informed decisions.

Metric Value
Study Period 2023 - 2033
2023 Market Size $5.00 Billion
CAGR (2023-2033) 7.5%
2033 Market Size $10.53 Billion
Top Companies Zespri International, Fresca Group, Playground Foods, Green Valley International
Last Modified Date 15 Nov 2024

Kiwi Fruit Market Report (2023 - 2033)

Kiwi Fruit Market Overview

The Kiwi Fruit industry is characterized by its diverse range of products that cater to various consumer preferences and needs. Key players in the industry focus on enhancing yield through modern farming techniques, while sustainability practices are increasingly prioritized. Importantly, challenges such as fluctuating climatic conditions and supply chain disruptions can impact market dynamics. Additionally, the rise of online retail channels has transformed how consumers access Kiwi products, enabling better distribution and availability. Innovation in packaging and processing also plays a crucial role, providing opportunities for growth in sectors like food service and e-commerce.

What is the Market Size & CAGR of Kiwi Fruit market in 2023?

In 2023, the global Kiwi Fruit market is estimated to be valued at approximately USD 6.05 billion, with a projected Compound Annual Growth Rate (CAGR) of about 9.8% from 2023 to 2033. Increased production in leading countries like Italy, New Zealand, and China, along with rising consumer interest in organic products, contributes to this growth. The market is anticipated to reach around USD 14 billion by 2033, which indicates robust growth driven by demand across various segments.

Kiwi Fruit Industry Analysis

The Kiwi Fruit industry is characterized by its diverse range of products that cater to various consumer preferences and needs. Key players in the industry focus on enhancing yield through modern farming techniques, while sustainability practices are increasingly prioritized. Importantly, challenges such as fluctuating climatic conditions and supply chain disruptions can impact market dynamics. Additionally, the rise of online retail channels has transformed how consumers access Kiwi products, enabling better distribution and availability. Innovation in packaging and processing also plays a crucial role, providing opportunities for growth in sectors like food service and e-commerce.

Kiwi Fruit Market Segmentation and Scope

The Kiwi Fruit market is segmented based on type (Green Kiwi, Golden Kiwi, and Organic Kiwi), end user (Retail, Food Service, and Processing Industries), distribution channel (Direct Sales, Wholesale, E-commerce), and packaging (Bulk and Retail Packaging). Each segment has distinct characteristics that influence consumer demand and pricing structures. For example, the organic segment is gaining traction as consumers seek healthier options. Understanding these segments allows for targeted marketing strategies and product innovations to meet consumer demands effectively.

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Kiwi Fruit Market Analysis Report by Region

Europe Kiwi Fruit Market Report:

Europe's Kiwi Fruit market was valued at USD 1.61 billion in 2023 and is projected to grow to USD 3.38 billion by 2033. European consumers are increasingly favoring fresh and organic options, which is fueling market growth. Italy, Greece, and France are major producers, contributing significantly to the market.

Asia Pacific Kiwi Fruit Market Report:

The Asia-Pacific Kiwi Fruit market was valued at approximately USD 0.95 billion in 2023 and is expected to grow to USD 1.99 billion by 2033. Factors driving this growth include increasing health awareness and a rising middle class, enhancing demand for imported fruits in countries like China and Japan. Additionally, countries like New Zealand and Australia are key players in Kiwi production.

North America Kiwi Fruit Market Report:

The North American market for Kiwi Fruit, valued at USD 1.70 billion in 2023, is forecasted to achieve USD 3.58 billion by 2033. The growth is propelled by rising health-consciousness among consumers and increasing demand for organic products across the continent, particularly in the United States and Canada.

South America Kiwi Fruit Market Report:

In South America, the Kiwi Fruit market was valued at USD 0.10 billion in 2023 and is projected to reach USD 0.21 billion by 2033. The region's growth is attributed to favorable climatic conditions for Kiwi production and increasing domestic consumption as well as exports to North America.

Middle East & Africa Kiwi Fruit Market Report:

The Middle East and Africa's market for Kiwi Fruit was valued at USD 0.65 billion in 2023, with expectations to grow to USD 1.37 billion by 2033. Urbanization and an expanding middle class in countries such as South Africa and the UAE are encouraging the consumption of exotic fruits, including Kiwi.

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Kiwi Fruit Market Analysis By Type

Global Kiwi Fruit Market, By Type Market Analysis (2023 - 2033)

The Kiwi Fruit market is segmented into Green Kiwi, Golden Kiwi, and Organic Kiwi. As of 2023, Green Kiwi is the dominant type, valued at USD 3.43 billion, and is projected to reach USD 7.22 billion by 2033, representing a significant market share of 68.6%. Golden Kiwi follows, starting from USD 1.39 billion in 2023 and increasing to USD 2.93 billion by 2033 (27.82% market share). Organic Kiwi, though smaller, is expected to grow from USD 0.18 billion to USD 0.38 billion, reflecting a steady rise in consumer demand for organic produce in health-conscious markets.

Kiwi Fruit Market Analysis By End User

Global Kiwi Fruit Market, By End User Market Analysis (2023 - 2033)

The market is divided into Food Service, Retail, and Processing Industries. The Food Service industry holds a significant market share, evaluated at USD 3.43 billion in 2023, and is estimated to reach USD 7.22 billion by 2033. Retail follows with a market size of USD 1.39 billion, projecting growth to USD 2.93 billion by 2033, while Processing Industries contribute a smaller share, moving from USD 0.18 billion to USD 0.38 billion over the same period.

Kiwi Fruit Market Analysis By Distribution Channel

Global Kiwi Fruit Market, By Distribution Channel Market Analysis (2023 - 2033)

Distribution channels for Kiwi Fruit include Direct Sales, Wholesale, E-commerce, and Retail. Direct Sales dominate the market, accounting for USD 3.43 billion in 2023, and forecasted to grow to USD 7.22 billion by 2033. Wholesale and Retail also represent significant avenues for sales, projected to rise from USD 1.39 billion to USD 2.93 billion over the same period. E-commerce is emerging, albeit slower, with a forecast growth from USD 0.18 billion to USD 0.38 billion as online shopping trends gain traction.

Kiwi Fruit Market Analysis By Region

Global Kiwi Fruit Market, By Region Market Analysis (2023 - 2033)

Regional analysis shows strong performance in North America, closely followed by Europe and Asia Pacific. As the demand for healthy snacks grows, North America is expected to maintain its lead, whereas Europe is anticipated to increase presence in the organic segment and Asia Pacific witnesses heightened demand due to increasing disposable income.

Kiwi Fruit Market Analysis By Packaging

Global Kiwi Fruit Market, By Packaging Market Analysis (2023 - 2033)

Packaging types for Kiwi Fruit include Bulk Packaging and Retail Packaging. Bulk Packaging leads the market with USD 4.04 billion in 2023, set to rise to USD 8.51 billion by 2033, capturing an 80.84% market share. Retail Packaging holds a lesser share, starting at USD 0.96 billion and forecasted to increase to USD 2.02 billion, indicating growing interest in ready-to-consume Kiwi products.

Kiwi Fruit Market Trends and Future Forecast

The Kiwi Fruit market is likely to experience notable growth driven by rising consumer health awareness, increasing demand for organic products, and expanding export markets. By 2033, projected advancements in agriculture will further enhance yield and quality, while innovative packaging solutions will cater to on-the-go consumption trends. Challenges may arise from climate change impacting production and rising import regulations in various regions. However, the overall outlook remains positive, with sustainable practices and technology playing pivotal roles in shaping the future of the Kiwi Fruit industry.

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Global Market Leaders and Top Companies in Kiwi Fruit Industry

Zespri International:

A leading kiwi marketer, Zespri is headquartered in New Zealand and is renowned for its premium quality kiwis, particularly the SunGold variety. The company focuses on sustainable practices and innovation in cultivation and exportation.

Fresca Group:

This company is a major distributor of fresh fruits, specifically kiwi, in North America and is known for quality and service. Fresca Group prioritizes sustainability and local sourcing, relating closely to organic consumer preferences.

Playground Foods:

Specializes in the production of organic kiwi products, including dried fruit snacks and purees aimed at health-conscious consumers, thereby expanding the kiwi market reach.

Green Valley International:

Based in Italy, this company is a prominent exporter of kiwi, utilizing advanced agro-technological practices to improve yield and quality, enhancing the global supply chain.

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