Location Targeted Mobile Advertising Market Size, Share, Industry Trends and Forecast to 2033
This report provides an in-depth analysis of the Location Targeted Mobile Advertising market, covering trends, segmentation, regional insights, and competitive landscape. Forecasting from 2023 to 2033, the insights aim to project market growth and emerging trends shaping the industry.
| Metric | Value |
|---|---|
| Study Period | 2023 - 2033 |
| 2023 Market Size | $23.50 Billion |
| CAGR (2023-2033) | 12.4% |
| 2033 Market Size | $79.42 Billion |
| Top Companies | Google LLC, Facebook, Inc., AdsMob, Foursquare |
| Last Modified Date | 15 Nov 2024 |
Location Targeted Mobile Advertising Market Report (2023 - 2033)
Location Targeted Mobile Advertising Market Overview
What is the Market Size & CAGR of Location Targeted Mobile Advertising market in 2023?
Location Targeted Mobile Advertising Industry Analysis
Location Targeted Mobile Advertising Market Segmentation and Scope
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Location Targeted Mobile Advertising Market Analysis Report by Region
Europe Location Targeted Mobile Advertising Market Report:
The European market is valued at $7.72 billion in 2023, projected to reach $26.07 billion by 2033. The implementation of GDPR has influenced advertising strategies, focusing on data privacy while enhancing targeted marketing efforts.Asia Pacific Location Targeted Mobile Advertising Market Report:
In the Asia Pacific region, the Location Targeted Mobile Advertising market is expected to witness substantial growth, expanding from $4.46 billion in 2023 to $15.09 billion by 2033. Increasing smartphone penetration and growing digital advertisers are key growth drivers in markets like China and India.North America Location Targeted Mobile Advertising Market Report:
North America leads the market with a valuation of $7.68 billion in 2023, likely to grow to $25.96 billion by 2033. The region's mature advertising landscape, coupled with significant investments in technology and analytics, boosts the adoption of location-targeted ads.South America Location Targeted Mobile Advertising Market Report:
The South American market stands at $2.02 billion in 2023, with projections reaching $6.82 billion by 2033. Factors such as improved internet connectivity and increasing adoption of mobile advertising strategies among local businesses are pivotal to this growth.Middle East & Africa Location Targeted Mobile Advertising Market Report:
The Middle East and Africa market is expected to grow from $1.62 billion in 2023 to $5.47 billion by 2033. The rise in mobile device usage and digital marketing are key trends, with various sectors - notably retail and healthcare - increasingly leveraging location-targeted advertising.Request a custom research report for industry.
Location Targeted Mobile Advertising Market Analysis By Format
Global Location-Targeted Mobile Advertising Market, By Format Market Analysis (2023 - 2033)
In 2023, Banner Ads account for $15.21 billion in market size, projected to grow to $51.40 billion by 2033, maintaining a market share of 64.72%. Video Ads follow, valued at $6.48 billion in 2023, with expectations of reaching $21.90 billion by 2033, representing 27.58% market share. Native Ads, starting from $1.81 billion in 2023, are anticipated to grow to $6.12 billion by 2033, embodying 7.7% of the share.
Location Targeted Mobile Advertising Market Analysis By Device Type
Global Location-Targeted Mobile Advertising Market, By Device Type Market Analysis (2023 - 2033)
Smartphones lead the device segment with revenues of $15.21 billion in 2023, estimated to rise to $51.40 billion by 2033. Tablets, currently at $6.48 billion, forecast to grow to $21.90 billion, dominate the tablet market. Wearable devices maintain a niche presence starting at $1.81 billion growing to $6.12 billion.
Location Targeted Mobile Advertising Market Analysis By Advertiser Type
Global Location-Targeted Mobile Advertising Market, By Advertiser Type Market Analysis (2023 - 2033)
Advertising Agencies clock in revenues of $15.21 billion in 2023 with a forecast to grow to $51.40 billion over the decade. Brands continue to contribute significantly as well, with market sizes shifting from $6.48 billion to $21.90 billion, indicating the growing trend of brands investing in mobile advertising.
Location Targeted Mobile Advertising Market Analysis By Targeting Method
Global Location-Targeted Mobile Advertising Market, By Targeting Method Market Analysis (2023 - 2033)
Geo-Fencing dominates with $15.21 billion in 2023 and expected to reach $51.40 billion by 2033. This is followed by Geo-Conquesting, which grows from $6.48 billion to $21.90 billion, demonstrating the effectiveness of these targeted methods in advertising campaigns.
Location Targeted Mobile Advertising Market Analysis By Industry Vertical
Global Location-Targeted Mobile Advertising Market, By Industry Vertical Market Analysis (2023 - 2033)
Retail leads the industry vertical at $13.54 billion in 2023 and projects to reach $45.76 billion by 2033. Hospitality and Healthcare, while smaller, are expanding with anticipated growth from $5.28 billion to $17.83 billion and from $2.34 billion to $7.92 billion, respectively, showcasing significant marketing opportunities.
Location Targeted Mobile Advertising Market Trends and Future Forecast
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Global Market Leaders and Top Companies in Location Targeted Mobile Advertising Industry
Google LLC:
A leader in online advertising, Google utilizes its vast data resources and technological capabilities to provide advanced location-targeted advertising solutions through platforms like Google Ads.Facebook, Inc.:
Facebook offers robust advertising services focused on location targeting, leveraging its social media platforms to reach users effectively based on geographic data.AdsMob:
AdsMob is a specialist in mobile advertising with a strong focus on location-based services, enabling brands to reach targeted audiences effectively.Foursquare:
Foursquare provides location intelligence solutions, allowing brands to engage their customers through precise targeting with their advanced location data analytics.We're grateful to work with incredible clients.
