Marketing Cloud Platform Market

Executive Summary

Marketing Cloud Platform Market was valued at US $12.82 billion in 2021 and is projected to grow at 9.54% CAGR over the forecast period to reach US $22.14 billion by 2027. Marketing Cloud Platform Market represented US $2.13 billion opportunity over 2019-2021 and estimated to create US $9.32 billion opportunity in 2027 over 2021.

Marketing Cloud Platform from Consainsights analyses the Marketing Cloud Platform Market in the Technology & Media industry over the forecast period to 2027.

Marketing Cloud Platform research report from Consainsights outlines the detailed strategic analysis, trends, market opportunities, growth prospects, industry and market challenges and sustainable solutions to sustain in the competitive environment.

Marketing Cloud Platform segmentation includes Type, Platform, Marketing Function, Deployment Mode, Vertical, Region and Geography.

Based on the Type, the Marketing Cloud Platform analysis covers Platform, Services.

In Type segment, Platform segment has highest cagr growth of 8.44%.

Based on the Platform, the Marketing Cloud Platform analysis covers Customer Relationship Management Marketing Cloud Platform, Software-As-A-Service Marketing Cloud Platform, Business-To-Business Marketing Cloud Platform.

In Platform segment, Customer Relationship Management Marketing Cloud Platform segment has highest cagr growth of 8.44%.

Based on the Marketing Function, the Marketing Cloud Platform analysis covers Advertising, Branding, Designing, Sales Channel, Communications, Customer Support.

In Marketing Function segment, Advertising segment has highest cagr growth of 8.44%.

Based on the Deployment Mode, the Marketing Cloud Platform analysis covers Public Cloud, Private Cloud.

In Deployment Mode segment, Public Cloud segment has highest cagr growth of 8.44%.

Based on the Vertical, the Marketing Cloud Platform analysis covers Retail and Ecommerce, Travel and Hospitality, Banking, Financial Services, and Insurance, IT and Telecom, Media, Entertainment, and Gaming, Healthcare and Life Sciences, Education, Others.

In Vertical segment, Retail and Ecommerce segment has highest cagr growth of 8.44%.

Based on the Region, the Marketing Cloud Platform analysis covers North America, Europe, Asia Pacific, Middle East and Africa, Latin America.

In Region segment, North America segment has highest cagr growth of 8.44%.

Based on the region, the Marketing Cloud Platform analysis covers North America, Europe, Asia-Pacific, Middle-East & Africa, Latin America.

Key companies operating in the market include Adobe, Oracle, Salesforce, IBM, SAP, Selligent, Pegasystems, Fico, Hubspot, SAS, Sitecore, Nielsen, Cheetah Digital, Cision, Hatchbuck, Redpoint Global, Optimove, Mediamath, Zeta Global, Key Innovators and so on. This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.

Market Overview

Definition & Scope

The base currency considered was the US Dollar (USD). Conversion of other currencies to USD was considered on the basis of the average exchange rate for the respective review-period years. The exchange rate conversion for forecast period was determined according to the base year’s conversion rates.

The base year was identified based on the availability of annual reports and secondary information. The base year considered for this study is 2027.

The review period considered for this study is from 2018-2027. The CAGR is for the forecast period, 2022-2027.

Market size estimations for the forecast years were in real terms. Inflation is not part of the pricing, and the average selling price (ASP) was kept constant throughout the forecast period for each country.

Distribution of primary interviews conducted was based on the regional share of the market and the presence of key players in each region.

As a result of data triangulation through multiple methodologies and approaches, the weighted averages of resulting estimates were considered to be the final values.

Currency, Year & Forecast

The currency used in this report is USD, with the market size indicated in terms of USD million/billion.

For companies reporting their revenues in USD, the revenues were taken from their respective annual reports/SEC filings.

For companies reporting their revenues in other currencies, the average annual currency conversion rates were used for a particular year to convert the value to USD Market Definition.

Type

Introduction

In 2021, Platform segment has the highest revenue of US $5.93 billion and is expected to grow at CAGR of 8.44% by 2027 Platform segment has highest cagr growth of 8.44%.

Platform

Platform segment was valued at US $4.94 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $10.24 billion by 2027. Platform segment represented US $0.99 billion opportunity over 2019-2021 and estimated to create US $4.31 billion opportunity in 2027 over 2021.

Services

Services segment was valued at US $3.74 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $7.75 billion by 2027. Services segment represented US $0.75 billion opportunity over 2019-2021 and estimated to create US $3.26 billion opportunity in 2027 over 2021.

Platform

Introduction

In 2021, Customer Relationship Management Marketing Cloud Platform segment has the highest revenue of US $5.76 billion and is expected to grow at CAGR of 8.44% by 2027 Customer Relationship Management Marketing Cloud Platform segment has highest cagr growth of 8.44%.

Customer Relationship Management Marketing Cloud Platform

Customer Relationship Management Marketing Cloud Platform segment was valued at US $4.80 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $9.95 billion by 2027. Customer Relationship Management Marketing Cloud Platform segment represented US $0.96 billion opportunity over 2019-2021 and estimated to create US $4.19 billion opportunity in 2027 over 2021.

Software-As-A-Service Marketing Cloud Platform

Software-As-A-Service Marketing Cloud Platform segment was valued at US $3.86 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $7.99 billion by 2027. Software-As-A-Service Marketing Cloud Platform segment represented US $0.77 billion opportunity over 2019-2021 and estimated to create US $3.37 billion opportunity in 2027 over 2021.

Business-To-Business Marketing Cloud Platform

Business-To-Business Marketing Cloud Platform segment was valued at US $2.03 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $4.20 billion by 2027. Business-To-Business Marketing Cloud Platform segment represented US $0.40 billion opportunity over 2019-2021 and estimated to create US $1.77 billion opportunity in 2027 over 2021.

Marketing Function

Introduction

In 2021, Advertising segment has the highest revenue of US $5.36 billion and is expected to grow at CAGR of 8.44% by 2027 Advertising segment has highest cagr growth of 8.44%.

Advertising

Advertising segment was valued at US $4.47 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $9.26 billion by 2027. Advertising segment represented US $0.89 billion opportunity over 2019-2021 and estimated to create US $3.90 billion opportunity in 2027 over 2021.

Branding

Branding segment was valued at US $2.74 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $5.67 billion by 2027. Branding segment represented US $0.55 billion opportunity over 2019-2021 and estimated to create US $2.39 billion opportunity in 2027 over 2021.

Designing

Designing segment was valued at US $1.63 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $3.39 billion by 2027. Designing segment represented US $0.33 billion opportunity over 2019-2021 and estimated to create US $1.43 billion opportunity in 2027 over 2021.

Sales Channel

Sales Channel segment was valued at US $0.92 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.90 billion by 2027. Sales Channel segment represented US $0.18 billion opportunity over 2019-2021 and estimated to create US $0.80 billion opportunity in 2027 over 2021.

Communications

Communications segment was valued at US $0.79 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.63 billion by 2027. Communications segment represented US $0.16 billion opportunity over 2019-2021 and estimated to create US $0.69 billion opportunity in 2027 over 2021.

Customer Support

Customer Support segment was valued at US $0.14 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $0.29 billion by 2027. Customer Support segment represented US $0.03 billion opportunity over 2019-2021 and estimated to create US $0.12 billion opportunity in 2027 over 2021.

Deployment Mode

Introduction

In 2021, Public Cloud segment has the highest revenue of US $6.74 billion and is expected to grow at CAGR of 8.44% by 2027 Public Cloud segment has highest cagr growth of 8.44%.

Public Cloud

Public Cloud segment was valued at US $5.62 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $11.65 billion by 2027. Public Cloud segment represented US $1.12 billion opportunity over 2019-2021 and estimated to create US $4.90 billion opportunity in 2027 over 2021.

Private Cloud

Private Cloud segment was valued at US $2.11 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $4.37 billion by 2027. Private Cloud segment represented US $0.42 billion opportunity over 2019-2021 and estimated to create US $1.84 billion opportunity in 2027 over 2021.

Vertical

Introduction

In 2021, Retail and Ecommerce segment has the highest revenue of US $5.06 billion and is expected to grow at CAGR of 8.44% by 2027 Retail and Ecommerce segment has highest cagr growth of 8.44%.

Retail and Ecommerce

Retail and Ecommerce segment was valued at US $4.22 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $8.74 billion by 2027. Retail and Ecommerce segment represented US $0.84 billion opportunity over 2019-2021 and estimated to create US $3.68 billion opportunity in 2027 over 2021.

Travel and Hospitality

Travel and Hospitality segment was valued at US $2.58 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $5.35 billion by 2027. Travel and Hospitality segment represented US $0.52 billion opportunity over 2019-2021 and estimated to create US $2.25 billion opportunity in 2027 over 2021.

Banking, Financial Services, and Insurance

Banking, Financial Services, and Insurance segment was valued at US $1.70 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $3.52 billion by 2027. Banking, Financial Services, and Insurance segment represented US $0.34 billion opportunity over 2019-2021 and estimated to create US $1.48 billion opportunity in 2027 over 2021.

IT and Telecom

IT and Telecom segment was valued at US $0.92 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.91 billion by 2027. IT and Telecom segment represented US $0.18 billion opportunity over 2019-2021 and estimated to create US $0.80 billion opportunity in 2027 over 2021.

Media, Entertainment, and Gaming

Media, Entertainment, and Gaming segment was valued at US $0.58 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.20 billion by 2027. Media, Entertainment, and Gaming segment represented US $0.12 billion opportunity over 2019-2021 and estimated to create US $0.50 billion opportunity in 2027 over 2021.

Healthcare and Life Sciences

Healthcare and Life Sciences segment was valued at US $0.49 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.02 billion by 2027. Healthcare and Life Sciences segment represented US $0.10 billion opportunity over 2019-2021 and estimated to create US $0.43 billion opportunity in 2027 over 2021.

Education

Education segment was valued at US $0.14 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $0.28 billion by 2027. Education segment represented US $0.03 billion opportunity over 2019-2021 and estimated to create US $0.12 billion opportunity in 2027 over 2021.

Others

Others segment was valued at US $0.06 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $0.12 billion by 2027. Others segment represented US $0.01 billion opportunity over 2019-2021 and estimated to create US $0.05 billion opportunity in 2027 over 2021.

Region

Introduction

In 2021, North America segment has the highest revenue of US $5.47 billion and is expected to grow at CAGR of 8.44% by 2027 North America segment has highest cagr growth of 8.44%.

North America

North America segment was valued at US $4.55 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $9.44 billion by 2027. North America segment represented US $0.91 billion opportunity over 2019-2021 and estimated to create US $3.98 billion opportunity in 2027 over 2021.

Europe

Europe segment was valued at US $2.74 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $5.67 billion by 2027. Europe segment represented US $0.55 billion opportunity over 2019-2021 and estimated to create US $2.39 billion opportunity in 2027 over 2021.

Asia Pacific

Asia Pacific segment was valued at US $1.71 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $3.54 billion by 2027. Asia Pacific segment represented US $0.34 billion opportunity over 2019-2021 and estimated to create US $1.49 billion opportunity in 2027 over 2021.

Middle East and Africa

Middle East and Africa segment was valued at US $0.79 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.64 billion by 2027. Middle East and Africa segment represented US $0.16 billion opportunity over 2019-2021 and estimated to create US $0.69 billion opportunity in 2027 over 2021.

Latin America

Latin America segment was valued at US $0.89 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.85 billion by 2027. Latin America segment represented US $0.18 billion opportunity over 2019-2021 and estimated to create US $0.78 billion opportunity in 2027 over 2021.