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Marketing Cloud Platform Market
Marketing Cloud Platform Market Market Research Report – Segmented By Type (Platform, Services), By Platform (Customer Relationship Management Marketing Cloud Platform, Software-As-A-Service Marketing Cloud Platform, Business-To-Business Marketing Cloud Platform), By Marketing Function (Advertising, Branding, Designing, Sales Channel, Communications, Customer Support), By Deployment Mode (Public Cloud, Private Cloud), By Vertical (Retail and Ecommerce, Travel and Hospitality, Banking, Financial Services, and Insurance, IT and Telecom, Media, Entertainment, and Gaming, Healthcare and Life Sciences, Education, Others), By Region (North America, Europe, Asia Pacific, Middle East and Africa, Latin America) & Region (North America, Europe, Asia-Pacific, Middle-East & Africa, Latin America) – Analysis on Size, Share, Trends, COVID-19 Impact, Competitive Analysis, Growth Opportunities and Key Insights from 2019 to 2027.
Table of contents
- Executive Summary
- Market Overview
- Industry Analysis
- Market Analysis
- By Type
- By Platform
- By Marketing Function
- By Deployment Mode
- By Vertical
- By Region
- North America
- Europe
- Asia-Pacific
- Middle-East & Africa
- Latin America
- Company Analysis
- Competitive Analysis
- Research Methodology
- Appendix
Executive Summary
Marketing Cloud Platform Market was valued at US $12.82 billion in 2021 and is projected to grow at 9.54% CAGR over the forecast period to reach US $22.14 billion by 2027. Marketing Cloud Platform Market represented US $2.13 billion opportunity over 2019-2021 and estimated to create US $9.32 billion opportunity in 2027 over 2021.
Marketing Cloud Platform from Consainsights analyses the Marketing Cloud Platform Market in the Technology & Media industry over the forecast period to 2027.
Marketing Cloud Platform research report from Consainsights outlines the detailed strategic analysis, trends, market opportunities, growth prospects, industry and market challenges and sustainable solutions to sustain in the competitive environment.
Marketing Cloud Platform segmentation includes Type, Platform, Marketing Function, Deployment Mode, Vertical, Region and Geography.
Based on the Type, the Marketing Cloud Platform analysis covers Platform, Services.
In Type segment, Platform segment has highest cagr growth of 8.44%.
Based on the Platform, the Marketing Cloud Platform analysis covers Customer Relationship Management Marketing Cloud Platform, Software-As-A-Service Marketing Cloud Platform, Business-To-Business Marketing Cloud Platform.
In Platform segment, Customer Relationship Management Marketing Cloud Platform segment has highest cagr growth of 8.44%.
Based on the Marketing Function, the Marketing Cloud Platform analysis covers Advertising, Branding, Designing, Sales Channel, Communications, Customer Support.
In Marketing Function segment, Advertising segment has highest cagr growth of 8.44%.
Based on the Deployment Mode, the Marketing Cloud Platform analysis covers Public Cloud, Private Cloud.
In Deployment Mode segment, Public Cloud segment has highest cagr growth of 8.44%.
Based on the Vertical, the Marketing Cloud Platform analysis covers Retail and Ecommerce, Travel and Hospitality, Banking, Financial Services, and Insurance, IT and Telecom, Media, Entertainment, and Gaming, Healthcare and Life Sciences, Education, Others.
In Vertical segment, Retail and Ecommerce segment has highest cagr growth of 8.44%.
Based on the Region, the Marketing Cloud Platform analysis covers North America, Europe, Asia Pacific, Middle East and Africa, Latin America.
In Region segment, North America segment has highest cagr growth of 8.44%.
Based on the region, the Marketing Cloud Platform analysis covers North America, Europe, Asia-Pacific, Middle-East & Africa, Latin America.
Key companies operating in the market include Adobe, Oracle, Salesforce, IBM, SAP, Selligent, Pegasystems, Fico, Hubspot, SAS, Sitecore, Nielsen, Cheetah Digital, Cision, Hatchbuck, Redpoint Global, Optimove, Mediamath, Zeta Global, Key Innovators and so on. This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.
Market Overview
Definition & Scope
The base currency considered was the US Dollar (USD). Conversion of other currencies to USD was considered on the basis of the average exchange rate for the respective review-period years. The exchange rate conversion for forecast period was determined according to the base year’s conversion rates.
The base year was identified based on the availability of annual reports and secondary information. The base year considered for this study is 2027.
The review period considered for this study is from 2018-2027. The CAGR is for the forecast period, 2022-2027.
Market size estimations for the forecast years were in real terms. Inflation is not part of the pricing, and the average selling price (ASP) was kept constant throughout the forecast period for each country.
Distribution of primary interviews conducted was based on the regional share of the market and the presence of key players in each region.
As a result of data triangulation through multiple methodologies and approaches, the weighted averages of resulting estimates were considered to be the final values.
Currency, Year & Forecast
The currency used in this report is USD, with the market size indicated in terms of USD million/billion.
For companies reporting their revenues in USD, the revenues were taken from their respective annual reports/SEC filings.
For companies reporting their revenues in other currencies, the average annual currency conversion rates were used for a particular year to convert the value to USD Market Definition.
Type
Introduction
In 2021, Platform segment has the highest revenue of US $5.93 billion and is expected to grow at CAGR of 8.44% by 2027 Platform segment has highest cagr growth of 8.44%.
Platform
Platform segment was valued at US $4.94 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $10.24 billion by 2027. Platform segment represented US $0.99 billion opportunity over 2019-2021 and estimated to create US $4.31 billion opportunity in 2027 over 2021.
Services
Services segment was valued at US $3.74 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $7.75 billion by 2027. Services segment represented US $0.75 billion opportunity over 2019-2021 and estimated to create US $3.26 billion opportunity in 2027 over 2021.
Platform
Introduction
In 2021, Customer Relationship Management Marketing Cloud Platform segment has the highest revenue of US $5.76 billion and is expected to grow at CAGR of 8.44% by 2027 Customer Relationship Management Marketing Cloud Platform segment has highest cagr growth of 8.44%.
Customer Relationship Management Marketing Cloud Platform
Customer Relationship Management Marketing Cloud Platform segment was valued at US $4.80 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $9.95 billion by 2027. Customer Relationship Management Marketing Cloud Platform segment represented US $0.96 billion opportunity over 2019-2021 and estimated to create US $4.19 billion opportunity in 2027 over 2021.
Software-As-A-Service Marketing Cloud Platform
Software-As-A-Service Marketing Cloud Platform segment was valued at US $3.86 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $7.99 billion by 2027. Software-As-A-Service Marketing Cloud Platform segment represented US $0.77 billion opportunity over 2019-2021 and estimated to create US $3.37 billion opportunity in 2027 over 2021.
Business-To-Business Marketing Cloud Platform
Business-To-Business Marketing Cloud Platform segment was valued at US $2.03 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $4.20 billion by 2027. Business-To-Business Marketing Cloud Platform segment represented US $0.40 billion opportunity over 2019-2021 and estimated to create US $1.77 billion opportunity in 2027 over 2021.
Marketing Function
Introduction
In 2021, Advertising segment has the highest revenue of US $5.36 billion and is expected to grow at CAGR of 8.44% by 2027 Advertising segment has highest cagr growth of 8.44%.
Advertising
Advertising segment was valued at US $4.47 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $9.26 billion by 2027. Advertising segment represented US $0.89 billion opportunity over 2019-2021 and estimated to create US $3.90 billion opportunity in 2027 over 2021.
Branding
Branding segment was valued at US $2.74 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $5.67 billion by 2027. Branding segment represented US $0.55 billion opportunity over 2019-2021 and estimated to create US $2.39 billion opportunity in 2027 over 2021.
Designing
Designing segment was valued at US $1.63 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $3.39 billion by 2027. Designing segment represented US $0.33 billion opportunity over 2019-2021 and estimated to create US $1.43 billion opportunity in 2027 over 2021.
Sales Channel
Sales Channel segment was valued at US $0.92 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.90 billion by 2027. Sales Channel segment represented US $0.18 billion opportunity over 2019-2021 and estimated to create US $0.80 billion opportunity in 2027 over 2021.
Communications
Communications segment was valued at US $0.79 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.63 billion by 2027. Communications segment represented US $0.16 billion opportunity over 2019-2021 and estimated to create US $0.69 billion opportunity in 2027 over 2021.
Customer Support
Customer Support segment was valued at US $0.14 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $0.29 billion by 2027. Customer Support segment represented US $0.03 billion opportunity over 2019-2021 and estimated to create US $0.12 billion opportunity in 2027 over 2021.
Deployment Mode
Introduction
In 2021, Public Cloud segment has the highest revenue of US $6.74 billion and is expected to grow at CAGR of 8.44% by 2027 Public Cloud segment has highest cagr growth of 8.44%.
Public Cloud
Public Cloud segment was valued at US $5.62 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $11.65 billion by 2027. Public Cloud segment represented US $1.12 billion opportunity over 2019-2021 and estimated to create US $4.90 billion opportunity in 2027 over 2021.
Private Cloud
Private Cloud segment was valued at US $2.11 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $4.37 billion by 2027. Private Cloud segment represented US $0.42 billion opportunity over 2019-2021 and estimated to create US $1.84 billion opportunity in 2027 over 2021.
Vertical
Introduction
In 2021, Retail and Ecommerce segment has the highest revenue of US $5.06 billion and is expected to grow at CAGR of 8.44% by 2027 Retail and Ecommerce segment has highest cagr growth of 8.44%.
Retail and Ecommerce
Retail and Ecommerce segment was valued at US $4.22 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $8.74 billion by 2027. Retail and Ecommerce segment represented US $0.84 billion opportunity over 2019-2021 and estimated to create US $3.68 billion opportunity in 2027 over 2021.
Travel and Hospitality
Travel and Hospitality segment was valued at US $2.58 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $5.35 billion by 2027. Travel and Hospitality segment represented US $0.52 billion opportunity over 2019-2021 and estimated to create US $2.25 billion opportunity in 2027 over 2021.
Banking, Financial Services, and Insurance
Banking, Financial Services, and Insurance segment was valued at US $1.70 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $3.52 billion by 2027. Banking, Financial Services, and Insurance segment represented US $0.34 billion opportunity over 2019-2021 and estimated to create US $1.48 billion opportunity in 2027 over 2021.
IT and Telecom
IT and Telecom segment was valued at US $0.92 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.91 billion by 2027. IT and Telecom segment represented US $0.18 billion opportunity over 2019-2021 and estimated to create US $0.80 billion opportunity in 2027 over 2021.
Media, Entertainment, and Gaming
Media, Entertainment, and Gaming segment was valued at US $0.58 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.20 billion by 2027. Media, Entertainment, and Gaming segment represented US $0.12 billion opportunity over 2019-2021 and estimated to create US $0.50 billion opportunity in 2027 over 2021.
Healthcare and Life Sciences
Healthcare and Life Sciences segment was valued at US $0.49 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.02 billion by 2027. Healthcare and Life Sciences segment represented US $0.10 billion opportunity over 2019-2021 and estimated to create US $0.43 billion opportunity in 2027 over 2021.
Education
Education segment was valued at US $0.14 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $0.28 billion by 2027. Education segment represented US $0.03 billion opportunity over 2019-2021 and estimated to create US $0.12 billion opportunity in 2027 over 2021.
Others
Others segment was valued at US $0.06 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $0.12 billion by 2027. Others segment represented US $0.01 billion opportunity over 2019-2021 and estimated to create US $0.05 billion opportunity in 2027 over 2021.
Region
Introduction
In 2021, North America segment has the highest revenue of US $5.47 billion and is expected to grow at CAGR of 8.44% by 2027 North America segment has highest cagr growth of 8.44%.
North America
North America segment was valued at US $4.55 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $9.44 billion by 2027. North America segment represented US $0.91 billion opportunity over 2019-2021 and estimated to create US $3.98 billion opportunity in 2027 over 2021.
Europe
Europe segment was valued at US $2.74 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $5.67 billion by 2027. Europe segment represented US $0.55 billion opportunity over 2019-2021 and estimated to create US $2.39 billion opportunity in 2027 over 2021.
Asia Pacific
Asia Pacific segment was valued at US $1.71 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $3.54 billion by 2027. Asia Pacific segment represented US $0.34 billion opportunity over 2019-2021 and estimated to create US $1.49 billion opportunity in 2027 over 2021.
Middle East and Africa
Middle East and Africa segment was valued at US $0.79 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.64 billion by 2027. Middle East and Africa segment represented US $0.16 billion opportunity over 2019-2021 and estimated to create US $0.69 billion opportunity in 2027 over 2021.
Latin America
Latin America segment was valued at US $0.89 billion in 2019 and is projected to grow at 8.44% CAGR over the forecast period to reach US $1.85 billion by 2027. Latin America segment represented US $0.18 billion opportunity over 2019-2021 and estimated to create US $0.78 billion opportunity in 2027 over 2021.