Middle East & Africa Customer Analytics Market by Component, Deployment Mode, Organization Size, Application, Data Source, Industry Vertical, Region, Trends, Competitive Analysis, and Growth Opportunities, Key Insights.
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Overview

Middle East & Africa Customer Analytics Market from Consainsights analyses the Middle East & Africa Customer Analytics Market in the Business Services & Administration industry over the forecast period to 2026.

Middle East & Africa Customer Analytics research report from Consainsights outlines the detailed strategic analysis, trends, market opportunities, growth prospects, industry and market challenges and sustainable solutions to sustain in the competitive environment.

Middle East & Africa Customer Analytics segmentation includes Component, Deployment Mode, Organization Size, Application, Data Source, Industry Vertical and Geography.

Market analysis on the basis of Component include Component: Customer Analytics Market Drivers, Solutions, Services. This segmentation encompasses the key innovations and micro & macro trends, companies/manufacturers operating in this space along with their usage and penetration with respect to the wide range of End Users. Additionally, market sizing information along with the key factors such as market drivers, restraints, opportunities and challenges which are likely to be influencing the market growth are outlined in this report.

Based on the Deployment Mode, the Middle East & Africa Customer Analytics Market analysis covers Deployment Mode: Customer Analytics Market Drivers, Cloud, On-Premises.

Based on the Organization Size, the Middle East & Africa Customer Analytics Market analysis covers Organization Size: Customer Analytics Market Drivers, Large Enterprises, Small and Medium-Sized Enterprises.

Based on the Application, the Middle East & Africa Customer Analytics Market analysis covers Application: Customer Analytics Market Drivers, Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management, Others.

Based on the Data Source, the Middle East & Africa Customer Analytics Market analysis covers Data Source: Customer Analytics Market Drivers, Web, Social Media, Smartphone, Email, Store, Call Center, Other Data Sources.

Based on the Industry Vertical, the Middle East & Africa Customer Analytics Market analysis covers Industry Vertical: Customer Analytics Market Drivers, Banking, Financial Services, and Insurance, Retail and Ecommerce, Telecommunications and Information Technology, Energy and Utilities, Manufacturing, Transportation and Logistics, Government and Defense, Healthcare and Life Sciences, Media and Entertainment, Travel and Hospitality, Other Industry Verticals.

Key companies operating in the market include Google, Adobe, Sap, Microsoft, Oracle, Salesforce, Sas Institute and so on. This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.

Moreover, the competitive analysis includes the companies deals such as Mergers, Acquisitions, Partnerships and so on along with the expansion areas focusing on the additional geographies, future insights for success and market share analysis. Major players strategies include the launch of the innovative product lines along with the emphasis on the partnerships and acquisitions to standardize their market share in the market space.

Market Research methodology includes the triangulation of the data from the data sources such as Primary Market Research approach and Secondary Market Research Approach along with the data from the trade bodies and industry standard publications and data sources. Primary inputs from the industry experts and the market respondents from the respective industries to obtain very critical information to assess the future growth prospects of the market. The final data is triangulated and thoroughly validated considering all the data sources using the bottom-up and the top-down approaches to estimate the market sizing of the individual segments.

The Middle East & Africa Customer Analytics Market is segmented into the following categories:

Middle East & Africa Customer Analytics Market by Component:

  • Component: Customer Analytics Market Drivers
  • Solutions
  • Services

Middle East & Africa Customer Analytics Market by Deployment Mode:

  • Deployment Mode: Customer Analytics Market Drivers
  • Cloud
  • On-Premises

Middle East & Africa Customer Analytics Market by Organization Size:

  • Organization Size: Customer Analytics Market Drivers
  • Large Enterprises
  • Small and Medium-Sized Enterprises

Middle East & Africa Customer Analytics Market by Application:

  • Application: Customer Analytics Market Drivers
  • Brand Management
  • Campaign Management
  • Churn Management
  • Customer Behavioral Analysis
  • Product Management
  • Others

Middle East & Africa Customer Analytics Market by Data Source:

  • Data Source: Customer Analytics Market Drivers
  • Web
  • Social Media
  • Smartphone
  • Email
  • Store
  • Call Center
  • Other Data Sources

Middle East & Africa Customer Analytics Market by Industry Vertical:

  • Industry Vertical: Customer Analytics Market Drivers
  • Banking, Financial Services, and Insurance
  • Retail and Ecommerce
  • Telecommunications and Information Technology
  • Energy and Utilities
  • Manufacturing
  • Transportation and Logistics
  • Government and Defense
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Travel and Hospitality
  • Other Industry Verticals

Table of Contents

  1. Executive Summary

  2. Middle East & Africa Customer Analytics Market Overview

    1. Middle East & Africa Customer Analytics Market Definition & Scope
    2. Currency, Year and Forecasts Overview
    3. Middle East & Africa Customer Analytics Market 360° Synopsis: Overview
  3. Middle East & Africa Customer Analytics Industry Analysis

    1. Industry Value Chain Analysis
    2. Key Companies at each phase of Value Chain
    3. Industry Trend Analysis
  4. Middle East & Africa Customer Analytics Market Analysis

    1. Drives, Restraints, Opportunities and Challenges Impact Analysis
    2. Porter’s Five Force Model Analysis
    3. PESTLE Analysis
    4. BPS Analysis
    5. Middle East & Africa Customer Analytics Market Key Innovation & Trends
    6. Pricing Patterns (Company & Product Type)
  5. Middle East & Africa Customer Analytics Market: Component

    1. Introduction
    2. Component: Customer Analytics Market Drivers: Market Trends, Size, and Forecast (2017-2026)
    3. Solutions: Market Trends, Size, and Forecast (2017-2026)

      1. Data Management/Extract, Transform, Load
      2. Voice of Customer
      3. Social Media Analytics
      4. Analytical Tools
      5. Dashboard and Reporting
    4. Services: Market Trends, Size, and Forecast (2017-2026)

      1. Professional Services
      2. Managed Services
  6. Middle East & Africa Customer Analytics Market: Deployment Mode

    1. Introduction
    2. Deployment Mode: Customer Analytics Market Drivers: Market Trends, Size, and Forecast (2017-2026)
    3. Cloud: Market Trends, Size, and Forecast (2017-2026)
    4. On-Premises: Market Trends, Size, and Forecast (2017-2026)
  7. Middle East & Africa Customer Analytics Market: Organization Size

    1. Introduction
    2. Organization Size: Customer Analytics Market Drivers: Market Trends, Size, and Forecast (2017-2026)
    3. Large Enterprises: Market Trends, Size, and Forecast (2017-2026)
    4. Small and Medium-Sized Enterprises: Market Trends, Size, and Forecast (2017-2026)
  8. Middle East & Africa Customer Analytics Market: Application

    1. Introduction
    2. Application: Customer Analytics Market Drivers: Market Trends, Size, and Forecast (2017-2026)
    3. Brand Management: Market Trends, Size, and Forecast (2017-2026)
    4. Campaign Management: Market Trends, Size, and Forecast (2017-2026)
    5. Churn Management: Market Trends, Size, and Forecast (2017-2026)
    6. Customer Behavioral Analysis: Market Trends, Size, and Forecast (2017-2026)
    7. Product Management: Market Trends, Size, and Forecast (2017-2026)
    8. Others: Market Trends, Size, and Forecast (2017-2026)
  9. Middle East & Africa Customer Analytics Market: Data Source

    1. Introduction
    2. Data Source: Customer Analytics Market Drivers: Market Trends, Size, and Forecast (2017-2026)
    3. Web: Market Trends, Size, and Forecast (2017-2026)
    4. Social Media: Market Trends, Size, and Forecast (2017-2026)
    5. Smartphone: Market Trends, Size, and Forecast (2017-2026)
    6. Email: Market Trends, Size, and Forecast (2017-2026)
    7. Store: Market Trends, Size, and Forecast (2017-2026)
    8. Call Center: Market Trends, Size, and Forecast (2017-2026)
    9. Other Data Sources: Market Trends, Size, and Forecast (2017-2026)
  10. Middle East & Africa Customer Analytics Market: Industry Vertical

    1. Introduction
    2. Industry Vertical: Customer Analytics Market Drivers: Market Trends, Size, and Forecast (2017-2026)
    3. Banking, Financial Services, and Insurance: Market Trends, Size, and Forecast (2017-2026)
    4. Retail and Ecommerce: Market Trends, Size, and Forecast (2017-2026)
    5. Telecommunications and Information Technology: Market Trends, Size, and Forecast (2017-2026)
    6. Energy and Utilities: Market Trends, Size, and Forecast (2017-2026)
    7. Manufacturing: Market Trends, Size, and Forecast (2017-2026)
    8. Transportation and Logistics: Market Trends, Size, and Forecast (2017-2026)
    9. Government and Defense: Market Trends, Size, and Forecast (2017-2026)
    10. Healthcare and Life Sciences: Market Trends, Size, and Forecast (2017-2026)
    11. Media and Entertainment: Market Trends, Size, and Forecast (2017-2026)
    12. Travel and Hospitality: Market Trends, Size, and Forecast (2017-2026)
    13. Other Industry Verticals: Market Trends, Size, and Forecast (2017-2026)
  11. Middle East & Africa Customer Analytics Market: Country

    1. Introduction
    2. Middle East: Market Trends, Size, and Forecast (2017-2026)
    3. Africa: Market Trends, Size, and Forecast (2017-2026)
    4. Rest of Middle East & Africa: Market Trends, Size, and Forecast (2017-2026)
  12. Middle East & Africa Customer Analytics Market: Company Analysis

    1. Introduction
    2. Google

      1. Overview
      2. Business Portfolio
      3. Product Portfolio
      4. Key Brands Insights
      5. Company SWOT & Strategic Analysis
      6. Company Financials
      7. Analyst Insights
    3. Adobe

    4. Sap

    5. Microsoft

    6. Oracle

    7. Salesforce

    8. Sas Institute

    9. Teradata

    10. Nice

    11. Manthan

    12. Mixpanel

    13. Customer Analytics

    14. Clarity Insights (Accenture Applied Intelligence)

    15. Absolutdata Analytics

    16. Ngdata

    17. Neustar

    18. Segment

    19. Second Measure

    20. Calibermind

    21. Amperity

    22. Right to Win

  13. Middle East & Africa Customer Analytics Market: Competitive Analysis

    1. Strategic Dashboard of Top Market Players
    2. Companies Deals (Mergers, Partnerships, Acquisitions, JVs)
    3. Expansion Areas (Based on Company Analysis)
    4. Market Share Analysis
  14. Middle East & Africa Customer Analytics Market: Distribution Channel Analysis

    1. Distributor Type Analysis
    2. Major Distributors (Key Countries)
    3. Future Growth Prospects
  15. Industry & Analysts Insights for Success

  16. Research Methodology

  17. Appendix

    1. List of Tables
    2. List of Figures
    3. Available Customizations
    4. Related Reports

List of Figures

Middle East & Africa Customer Analytics Market: Structure

Middle East & Africa Customer Analytics Market: Value Chain Analysis

Middle East & Africa Customer Analytics Market: Porter's Five Forces Model

Middle East & Africa Customer Analytics Market: Market Dynamics

Middle East & Africa Customer Analytics Market, By Component, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Deployment Mode, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Organization Size, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Application, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Data Source, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Industry Vertical, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Component, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Deployment Mode, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Organization Size, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Application, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Data Source, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Industry Vertical, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Component, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Deployment Mode, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Organization Size, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Application, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Data Source, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Industry Vertical, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Component, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Deployment Mode, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Organization Size, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Application, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Data Source, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Industry Vertical, 2017-2026 (USD Million)

List of Tables

Middle East & Africa Customer Analytics Market, By Component, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Deployment Mode, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Organization Size, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Application, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Data Source, 2017-2026 (USD Million)

Middle East & Africa Customer Analytics Market, By Industry Vertical, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Component, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Deployment Mode, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Organization Size, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Application, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Data Source, 2017-2026 (USD Million)

Middle East Customer Analytics Market, By Industry Vertical, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Component, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Deployment Mode, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Organization Size, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Application, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Data Source, 2017-2026 (USD Million)

Africa Customer Analytics Market, By Industry Vertical, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Component, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Deployment Mode, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Organization Size, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Application, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Data Source, 2017-2026 (USD Million)

Rest of Middle East & Africa Customer Analytics Market, By Industry Vertical, 2017-2026 (USD Million)

Research Methodology

Introduction

This research study extensively involved secondary and primary data sources. Initially, all the important terms and processes related to the Middle East & Africa Customer Analytics market were identified. Then, each of these terms was clearly defined and relationships were established among them in the form of parent market, peer markets, and child markets. The entire value-chain was also studied to distinguish various solution and service providers that are operating in the global Middle East & Africa Customer Analytics market and how the services are being delivered or consumed in every phase of the value chain. The overall objective of this process was to identify the important segments of the Middle East & Africa Customer Analytics market that meet two important criteria– 1) their revenue is derivable using assumptions and expert opinions 2) their definitions are unique and non-overlapping.

After defining the market segments, the supply side analysis was carried out where the individual players operating in various segments of the Middle East & Africa Customer Analytics market were identified and their revenues were analyzed to derive the segmental shares. The derived shares were also validated through an extensive demand side analysis. The below figure depicts different phases of the report production process.

Phases of the report production process

Secondary Research

This research study was initiated with detailed study of information available in the public domain and paid databases. Various secondary sources that were referred during this study include company websites, product descriptions, whitepapers, survey papers, annual reports, investor presentations, press releases, blogs, news, journals, magazines; audit reports, articles published by associations, and paid databases, such as Factiva, D&B Hoovers, and Bloomberg BusinessWeek. The key objective behind secondary research was to obtain information regarding the market evolution, ecosystem, value-chain, total pool of solution and service providers, market segmentation, recent developments, upcoming opportunities and challenges, and various factors that are impacting the market. These data were further validated through primary research.

Primary Research

In primary research, various industry experts from both supply and demand side were interviewed to obtain critical information on competitive landscape, vendor shares, value-chain, pricing strategy, and adoption trends. The primary sources include industry experts, such as CXOs, Vice Presidents, Marketing Directors, Technology Directors, and Business Development Managers of companies that are operating in the global Middle East & Africa Customer Analytics market. Primary research was also conducted to validate the market segmentations, industry trends, market size, future prospects for market growth, and key strategies adopted by the major players to gain leading position in the market.

Market Size Estimation And Forecasting

This research study followed two approaches to estimate and forecast the size of global Middle East & Africa Customer Analytics market and its sub-segments– top-down and bottom-up approach. Important data those were used during this process include list of top players operating in the market, their share in the market, and total pool of solution and service providers. This entire process includes the study of annual and financial reports and extensive interview with industry experts across the value-chain. All important factors that are impacting the market were analyzed and verified through primary research. These data were consolidated and processed through an in-house developed market intelligence engine to derive the final quantitative data.

Top-Down Approach

The top-down approach was employed to derive the global Middle East & Africa Customer Analytics market size through vendor share analysis. More than 40 key players were analyzed and their total contribution in the global market size was found to be around 70%. Thus, remaining 30% was extrapolated to arrive at the global Middle East & Africa Customer Analytics market size. The regional and country level performance of these top players was also studied to derive the market share for different regions and countries.

Phases of the report production process

Bottom-Up Approach

After the top-down approach, bottom-up approach was employed to derive the share and size for other market segments. Initially, the segmental shares were estimated at the country level. Then, the country- level market numbers were added to derive the regional sizes and finally, by adding the regional sizes, global sizes of all the market segments were calculated.

Phases of the report production process

List of Assumptions

  • Market Estimates and Forecasting: The market is estimated and forecasted in the realistic manner, instead of optimistic/aggressive way.
  • Currency: All the revenue-related market numbers are shown in globally accepted currency, USD.
  • Exchange Rates and Currency Conversion: For conversion of other currencies to USD, the average exchange rate for that particular year was used. OANDA website was used for all currency conversions in this market study.
  • Dollar Fluctuation: Dollar fluctuations are assumed to be moderate and will not affect the market forecasts during the forecast period.
  • Global Economic Conditions: The global economic conditions are assumed to be stable enabling the market to grow with similar rate as it’s been growing from last four years.
  • Qualitative to Quantitative Data Conversion: This market study extensively covers numerous factors that are impacting the global Middle East & Africa Customer Analytics market. In certain cases, direct quantitative data were not available to clearly indicate their influencing power on the market. To handle such cases, a rating mechanism was applied that was purely based on the understanding of the experts involved in the study.