Consainsights logo
  • Reports /
  • Multichannel Campaign Management Market

Multichannel Campaign Management Market

Multichannel Campaign Management Market Research Report – Segmented By Deployment Type (Cloud, On-Premise), By Industry Vertical (BFSI, IT and Telecommunication, Retail, Manufacturing, Pharmaceuticals & Healthcare, Other Industry Verticals) & Region (North America, Europe, APAC, Latin America, Middle East and Africa) – Analysis on Size, Share, Trends, COVID-19 Impact, Competitive Analysis, Growth Opportunities and Key Insights from 2019 to 2027.

Table of contents

1 Executive Summary

Multichannel Campaign Management Market from Consainsights analyses the Multichannel Campaign Management Market Market in the Technology & Media industry over the forecast period to 2027.

Figure 1: Multichannel Campaign Management Market Size, 2019-2027
Figure 1: Multichannel Campaign Management Market Size, 2019-2027

Multichannel Campaign Management Market research report from Consainsights outlines the detailed strategic analysis, trends, market opportunities, growth prospects, industry and market challenges and sustainable solutions to sustain in the competitive environment.

Multichannel Campaign Management Market segmentation includes Deployment Type, Industry Vertical and Geography.

All segmentations encompasses the key innovations and micro & macro trends, companies/manufacturers operating in this space along with their usage and penetration with respect to the wide range of End Users. Additionally, market sizing information along with the key factors such as market drivers, restraints, opportunities and challenges which are likely to be influencing the market growth are outlined in this report.

Based on the Deployment Type, the Multichannel Campaign Management Market analysis covers Cloud, On-Premise.

Figure 2: Multichannel Campaign Management Market Share (%), Deployment Type 2021
Figure 2: Multichannel Campaign Management Market Share (%), Deployment Type 2021

Based on the Industry Vertical, the Multichannel Campaign Management Market analysis covers BFSI, IT and Telecommunication, Retail, Manufacturing, Pharmaceuticals & Healthcare, Other Industry Verticals.

Figure 3: Multichannel Campaign Management Market Share (%), Industry Vertical 2021
Figure 3: Multichannel Campaign Management Market Share (%), Industry Vertical 2021

Key companies operating in the market include Salesforce.com Inc., Adobe Inc., Oracle Corporation, IBM Corporation, SAP SE, SAS Institute, Inc., Experian PLC, Infor Inc., Teradata Corporation, Marketo, Inc., Redpoint Global Inc., Listrak Inc., Pegasystems Inc., Zeta Global Inc., Selligent Marketing Cloud and so on. This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.

Moreover, the competitive analysis includes the companies deals such as Mergers, Acquisitions, Partnerships and so on along with the expansion areas focusing on the additional geographies, future insights for success and market share analysis. Major players strategies include the launch of the innovative product lines along with the emphasis on the partnerships and acquisitions to standardize their market share in the market space.

Market Research methodology includes the triangulation of the data from the data sources such as Primary Market Research approach and Secondary Market Research Approach along with the data from the trade bodies and industry standard publications and data sources. Primary inputs from the industry experts and the market respondents from the respective industries to obtain very critical information to assess the future growth prospects of the market. The final data is triangulated and thoroughly validated considering all the data sources using the bottom-up and the top-down approaches to estimate the market sizing of the individual segments.

2 Market Overview

Definition & Scope

  • The base currency considered was the US Dollar (USD). Conversion of other currencies to USD was considered on the basis of the average exchange rate for the respective review-period years. The exchange rate conversion for forecast period was determined according to the base year’s conversion rates.
  • The base year was identified based on the availability of annual reports and secondary information. The base year considered for this study is 2027.
  • The review period considered for this study is from 2018-2027. The CAGR is for the forecast period, 2022-2027.
  • Market size estimations for the forecast years were in real terms. Inflation is not part of the pricing, and the average selling price (ASP) was kept constant throughout the forecast period for each country.
  • Distribution of primary interviews conducted was based on the regional share of the market and the presence of key players in each region.
  • As a result of data triangulation through multiple methodologies and approaches, the weighted averages of resulting estimates were considered to be the final values.

3 By Deployment Type

Introduction

By By Deployment Type, The Multichannel Campaign Management Market analysis covers Cloud, On-Premise.

Table: 1: Multichannel Campaign Management Market Size, By By Deployment Type
Table: 1: Multichannel Campaign Management Market Size, By By Deployment Type

Cloud

The Cloud segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

On-Premise

The On-Premise segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

4 By Industry Vertical

Introduction

By By Industry Vertical, The Multichannel Campaign Management Market analysis covers BFSI, IT and Telecommunication, Retail, Manufacturing, Pharmaceuticals & Healthcare, Other Industry Verticals.

Table: 2: Multichannel Campaign Management Market Size, By By Industry Vertical
Table: 2: Multichannel Campaign Management Market Size, By By Industry Vertical

BFSI

The BFSI segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

IT and Telecommunication

The IT and Telecommunication segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Retail

The Retail segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Manufacturing

The Manufacturing segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Pharmaceuticals & Healthcare

The Pharmaceuticals & Healthcare segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Other Industry Verticals

The Other Industry Verticals segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

5 North America

Introduction

Based on the North America, the Multichannel Campaign Management Market analysis covers US, Canada.

Table 3: North America Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 3: North America Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 4: North America Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 4: North America Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

US

Table 5: US Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 5: US Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 6: US Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 6: US Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Canada

Table 7: Canada Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 7: Canada Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 8: Canada Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 8: Canada Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

6 Europe

Introduction

Based on the Europe, the Multichannel Campaign Management Market analysis covers Germany, United Kingdom, France, Spain, Russia, Italy, Rest of Europe.

Table 9: Europe Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 9: Europe Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 10: Europe Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 10: Europe Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Germany

Table 11: Germany Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 11: Germany Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 12: Germany Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 12: Germany Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

United Kingdom

Table 13: United Kingdom Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 13: United Kingdom Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 14: United Kingdom Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 14: United Kingdom Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

France

Table 15: France Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 15: France Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 16: France Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 16: France Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Spain

Table 17: Spain Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 17: Spain Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 18: Spain Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 18: Spain Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Russia

Table 19: Russia Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 19: Russia Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 20: Russia Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 20: Russia Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Italy

Table 21: Italy Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 21: Italy Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 22: Italy Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 22: Italy Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Rest of Europe

Table 23: Rest of Europe Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 23: Rest of Europe Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 24: Rest of Europe Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 24: Rest of Europe Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

7 Asia-Pacific

Introduction

Based on the Asia-Pacific, the Multichannel Campaign Management Market analysis covers China, Japan, India, Southeast Asia, Australia & New Zealand, Rest of Asia-Pacific.

Table 25: Asia-Pacific Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 25: Asia-Pacific Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 26: Asia-Pacific Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 26: Asia-Pacific Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

China

Table 27: China Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 27: China Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 28: China Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 28: China Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Japan

Table 29: Japan Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 29: Japan Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 30: Japan Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 30: Japan Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

India

Table 31: India Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 31: India Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 32: India Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 32: India Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Southeast Asia

Table 33: Southeast Asia Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 33: Southeast Asia Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 34: Southeast Asia Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 34: Southeast Asia Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Australia & New Zealand

Table 35: Australia & New Zealand Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 35: Australia & New Zealand Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 36: Australia & New Zealand Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 36: Australia & New Zealand Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Rest of Asia-Pacific

Table 37: Rest of Asia-Pacific Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 37: Rest of Asia-Pacific Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 38: Rest of Asia-Pacific Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 38: Rest of Asia-Pacific Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

8 Middle-East & Africa

Introduction

Based on the Middle-East & Africa, the Multichannel Campaign Management Market analysis covers Middle East, Africa, Rest of Middle East & Africa.

Table 39: Middle-East & Africa Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 39: Middle-East & Africa Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 40: Middle-East & Africa Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 40: Middle-East & Africa Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Middle East

Table 41: Middle East Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 41: Middle East Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 42: Middle East Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 42: Middle East Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Africa

Table 43: Africa Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 43: Africa Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 44: Africa Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 44: Africa Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Rest of Middle East & Africa

Table 45: Rest of Middle East & Africa Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 45: Rest of Middle East & Africa Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 46: Rest of Middle East & Africa Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 46: Rest of Middle East & Africa Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

9 Latin America

Introduction

Based on the Latin America, the Multichannel Campaign Management Market analysis covers Brazil, Argentina, Mexico, Colombia, Rest of Latin America.

Table 47: Latin America Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 47: Latin America Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 48: Latin America Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 48: Latin America Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Brazil

Table 49: Brazil Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 49: Brazil Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 50: Brazil Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 50: Brazil Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Argentina

Table 51: Argentina Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 51: Argentina Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 52: Argentina Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 52: Argentina Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Mexico

Table 53: Mexico Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 53: Mexico Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 54: Mexico Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 54: Mexico Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Colombia

Table 55: Colombia Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 55: Colombia Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 56: Colombia Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 56: Colombia Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

Rest of Latin America

Table 57: Rest of Latin America Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 57: Rest of Latin America Multichannel Campaign Management Market Size, Deployment Type 2019-2027
Table 58: Rest of Latin America Multichannel Campaign Management Market Size, Industry Vertical 2019-2027
Table 58: Rest of Latin America Multichannel Campaign Management Market Size, Industry Vertical 2019-2027

10 Company Analysis

Introduction

Key companies operating in the market include Salesforce.com Inc., Adobe Inc., Oracle Corporation, IBM Corporation, SAP SE, SAS Institute, Inc., Experian PLC, Infor Inc., Teradata Corporation, Marketo, Inc., Redpoint Global Inc., Listrak Inc., Pegasystems Inc., Zeta Global Inc., Selligent Marketing Cloud and so on. This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.