Operational Intelligence Market Size, Share, Industry Trends and Forecast to 2030

Operational Intelligence Market Size & CAGR in 2021

The global operational intelligence market is estimated to witness a remarkable growth rate with a CAGR of 7.2% from 2021 to 2026. By the end of 2021, the market size is projected to reach USD 3.8 billion due to the increasing adoption of advanced technologies and the need for real-time data analysis.

COVID-19 Impact on the Operational Intelligence Market

The COVID-19 pandemic has significantly impacted the operational intelligence market in terms of accelerated digital transformation across industries. Organizations have realized the importance of real-time data analytics and operational efficiency amidst the pandemic, leading to a surge in the demand for operational intelligence solutions.

Operational Intelligence Dynamics

Operational intelligence involves the use of real-time data analytics to optimize business processes, enhance decision-making, and improve operational efficiency. The key dynamics driving the operational intelligence market include the increasing volume of data generated, the need for real-time insights, and the rising adoption of IoT devices.

Segments and Related Analysis

The operational intelligence market can be segmented based on deployment mode, organization size, application, and industry vertical. Cloud deployment mode is witnessing significant adoption due to its cost-effectiveness and scalability. Large enterprises are the major users of operational intelligence solutions, especially in industries like manufacturing, healthcare, and retail.

By Region Analysis

The operational intelligence market is geographically segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America holds the largest market share due to the presence of major technology players and early adoption of advanced analytics solutions. Asia Pacific is expected to witness rapid growth in the operational intelligence market due to increasing digitalization efforts in emerging economies.

Key Market Players and Competitive Landscape

Key players in the operational intelligence market include IBM Corporation, Splunk Inc., SAS Institute Inc., SAP SE, Oracle Corporation, and Siemens AG. These companies are focusing on strategic partnerships, product innovations, and acquisitions to expand their market presence and cater to the evolving needs of customers.

Recent Happenings in the Operational Intelligence Market

In recent developments, IBM launched Watson AIOps, an AI-powered platform for IT operations management that leverages operational intelligence to deliver proactive insights and automation. Splunk introduced Splunk Observability Cloud, a comprehensive platform for monitoring and troubleshooting applications in real-time.