Consainsights logo
Reports > Food And Beverages > Peanut Butter Market Report

Peanut Butter Market Size, Share, Industry Trends and Forecast to 2033

This market report provides a comprehensive overview of the peanut butter industry, including market size, growth forecasts from 2023 to 2033, regional insights, segmentation analysis, and key trends shaping the future of peanut butter consumption globally.

Metric Value
Study Period 2023 - 2033
2023 Market Size $4.50 Billion
CAGR (2023-2033) 6.0%
2033 Market Size $8.17 Billion
Top Companies J.M. Smucker Company, Skippy, Peter Pan, SunButter
Last Modified Date 15 Nov 2024

Peanut Butter Market Report (2023 - 2033)

Peanut Butter Market Overview

The peanut butter industry is characterized by a dynamic and competitive landscape, with numerous players ranging from small artisanal brands to large multinational companies. The demand for variations such as organic, non-GMO, and flavored peanut butters is on the rise, reflecting a shift towards healthier lifestyle choices among consumers. Additionally, the increasing popularity of peanut butter as a versatile ingredient in smoothies, desserts, and spreads is boosting sales. Innovations in packaging and preservation techniques are also enhancing product shelf-life and convenience. Challenges such as fluctuating peanut supply and price volatility, as well as health concerns over allergens, require companies to adapt swiftly to market changes.

What is the Market Size & CAGR of Peanut Butter market in 2023?

The global peanut butter market is expected to reach approximately USD 3.67 billion by 2023, with a compound annual growth rate (CAGR) of 6.3% projected from 2023 to 2033. Factors contributing to this growth include increased demand for healthy snacking options, the rise in vegan and plant-based diets, and growing awareness of the benefits of peanut butter, including its role in weight management and muscle development. As consumer preferences shift towards nutritious and convenient food options, the peanut butter market is set to witness substantial expansion over the forecast period.

Peanut Butter Industry Analysis

The peanut butter industry is characterized by a dynamic and competitive landscape, with numerous players ranging from small artisanal brands to large multinational companies. The demand for variations such as organic, non-GMO, and flavored peanut butters is on the rise, reflecting a shift towards healthier lifestyle choices among consumers. Additionally, the increasing popularity of peanut butter as a versatile ingredient in smoothies, desserts, and spreads is boosting sales. Innovations in packaging and preservation techniques are also enhancing product shelf-life and convenience. Challenges such as fluctuating peanut supply and price volatility, as well as health concerns over allergens, require companies to adapt swiftly to market changes.

Peanut Butter Market Segmentation and Scope

The peanut butter market can be segmented based on product type, application, distribution channel, consumer type, and packaging type. Key segments include creamy, chunky, and natural peanut butters, each catering to different consumer preferences and dietary needs. The application of peanut butter extends beyond direct consumption, including usage in baked goods, snacks, spreads, and confectionery products, which constitute a significant share of the market. Distribution channels analyzed in this report encompass online and offline retail, with online sales experiencing notable growth due to changing consumer shopping behaviors. Each segment plays a crucial role in shaping the overall market dynamics.

Request a custom research report for industry.

Peanut Butter Market Analysis Report by Region

Europe Peanut Butter Market Report:

In Europe, the peanut butter market is anticipated to grow substantially from USD 1.24 billion in 2023 to USD 2.25 billion by 2033. Demand is being driven by the increasing health consciousness among consumers and the trend of incorporating peanut butter into a variety of dishes. Furthermore, European consumers are showing a preference for organic and natural peanut butters.

Asia Pacific Peanut Butter Market Report:

The Asia Pacific peanut butter market is poised for rapid growth, projected to increase from USD 0.90 billion in 2023 to USD 1.63 billion by 2033. Rising urbanization, an expanding middle class, and growing health consciousness are driving demand for peanut butter products. Additionally, the region is witnessing a surge in popularity for peanut-based snacks and spreads among younger consumers.

North America Peanut Butter Market Report:

North America remains the largest market for peanut butter, with revenues expected to rise from USD 1.67 billion in 2023 to USD 3.03 billion by 2033. The dominance of established brands, coupled with the increasing trend toward clean-label products, is accelerating market growth. The rise of innovative peanut butter product lines, including organic and flavored variants, contributes to this trend.

South America Peanut Butter Market Report:

The South American market, although smaller, is growing steadily, with a projected increase from USD 0.20 billion in 2023 to USD 0.36 billion by 2033. Growing awareness of nutritional benefits and the rising trend of snacking are key factors contributing to this growth. However, challenges related to sourcing quality peanuts may impact market dynamics.

Middle East & Africa Peanut Butter Market Report:

The Middle East and Africa peanut butter market is expected to grow from USD 0.50 billion in 2023 to USD 0.91 billion by 2033. Factors contributing to this growth include growing health awareness, rising disposable incomes, and a shift towards Western dietary habits. However, market penetration remains a challenge due to cultural preferences regarding traditional cuisines.

Request a custom research report for industry.

Peanut Butter Market Analysis By Product

Global Peanut Butter Market, By Product Market Analysis (2023 - 2033)

In 2023, creamy peanut butter leads the market with a share of approximately 66.18%, valued at USD 2.98 billion, and is projected to reach USD 5.41 billion by 2033. Chunky peanut butter, with a market size of USD 1.09 billion in 2023, is expected to grow to USD 1.99 billion. Natural peanut butter holds a niche, currently valued at USD 0.43 billion, anticipated to grow to USD 0.78 billion by 2033. Special variations, like spreads for other culinary applications, contribute to overall market diversity.

Peanut Butter Market Analysis By Application

Global Peanut Butter Market, By Application Market Analysis (2023 - 2033)

The market is segmented into household use, food service industry, and baking ingredients. Households dominate, representing about 66.18% of the market and expected to grow from USD 2.98 billion to USD 5.41 billion by 2033. The food service industry, currently valued at USD 1.09 billion, is projected to grow to USD 1.99 billion, indicating increasing use in restaurants and cafes.

Peanut Butter Market Analysis By Distribution Channel

Global Peanut Butter Market, By Distribution Channel Market Analysis (2023 - 2033)

Distribution channels for peanut butter comprise online and offline retail. Online retail is expected to dominate, growing from USD 2.98 billion in 2023 to USD 5.41 billion by 2033. Offline retail is also significant, with expected growth from USD 1.09 billion to USD 1.99 billion as consumers value the convenience of both online shopping and traditional retail experiences.

Peanut Butter Market Analysis By Consumer Type

Global Peanut Butter Market, By Consumer Type Market Analysis (2023 - 2033)

The peanut butter market is analyzed through consumer type segments including households, health-conscious individuals, and children. Households remain the dominant consumer segment. The health-conscious are increasingly adopting peanut butter for its nutritional benefits, while children’s preferences drive the demand for flavored varieties.

Peanut Butter Market Analysis By Packaging Type

Global Peanut Butter Market, By Packaging Type Market Analysis (2023 - 2033)

Packaging options include jars, squeezy packs, and bulk packaging. Jars lead the market with a size of USD 2.98 billion in 2023, expected to reach USD 5.41 billion by 2033. Squeezy packs are valued at USD 1.09 billion, projected to grow to USD 1.99 billion as their convenience appeals to on-the-go consumers.

Peanut Butter Market Trends and Future Forecast

The peanut butter market is expected to see continuous innovations, with a strong emphasis on health-oriented products featuring lower sugar content and organic ingredients. Additionally, the convenience of packaging, such as single-serve packets, will grow in popularity due to busy lifestyles and the on-the-go consumption trend. Sustainability trends are also anticipated to impact sourcing and production processes, influencing consumer preferences towards ethically produced and distributed peanut butter products. Market forecasts extend to 2033, projecting robust growth driven by these trends along with a persistent rise in demand for plant-based protein sources.

Request a custom research report for industry.

Global Market Leaders and Top Companies in Peanut Butter Industry

J.M. Smucker Company:

A leading player in the peanut butter market, J.M. Smucker Company is known for its wide range of peanut butter products, including natural and organic varieties, catering to health-conscious consumers.

Skippy:

Owned by Hormel Foods, Skippy is one of the most recognized peanut butter brands globally, offering various products from creamy to chunky options, focusing on affordability and accessibility.

Peter Pan:

Peter Pan is known for its rich taste and multiple product lines, including reduced-fat and natural versions, appealing to a broad consumer base.

SunButter:

Specializing in sunflowers seeds, SunButter provides peanut butter alternatives, targeting health-conscious and allergy-sensitive consumers.

We're grateful to work with incredible clients.

Datasite
Agilent
Asten Johnson
Bio-Rad
Carl Zeiss
Dywidag
Illumina
LEK Consulting
Shell