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Self Service Bi Market Size, Share, Industry Trends and Forecast to 2030

Self Service Bi Market Research Report – Segmented By Region (North America, Europe, Asia-Pacific, Middle-East & Africa, Latin America) – Analysis on Size, Share, Trends, COVID-19 Impact, Competitive Analysis, Growth Opportunities and Key Insights from 2019 to 2030.


  • Published date -30th Jan 2024

  • Formats -PDF, CSV

  • Region -Global

What is the Market Size & CAGR of Self Service BI market in 2021?

The global self-service BI market is expected to have a growth rate of 12.5% CAGR from 2021 to 2026. As a result, the market is anticipated to reach a value of USD 16.42 billion by 2026.

COVID-19 Impact on the Self Service BI Market

The COVID-19 pandemic has significantly impacted the self-service BI market. With organizations transitioning to remote work environments, the need for self-service tools for data analysis and reporting has increased. This has led to a surge in demand for self-service BI solutions to enable employees to access and analyze data from anywhere.

Self Service BI Dynamics

The self-service BI market is driven by the growing need for business users to access and analyze data independently without relying on IT departments. This shift towards self-service analytics enables faster decision-making and empowers non-technical users to derive insights from data.

Segments and Related Analysis

The self-service BI market can be segmented based on deployment mode, organization size, and industry vertical. Cloud-based deployment is witnessing significant growth due to its scalability and flexibility. Small and medium-sized enterprises are increasingly adopting self-service BI tools to enhance their decision-making processes. The healthcare and retail sectors are among the key industry verticals driving the demand for self-service BI solutions.

By Region Analysis

North America dominates the self-service BI market, driven by the presence of major technology companies and early adoption of advanced analytics tools. Europe and Asia Pacific are also witnessing rapid growth in the adoption of self-service BI solutions, fueled by digital transformation initiatives across industries.

Key Market Players and Competitive Landscape

Key players in the self-service BI market include Tableau Software, Microsoft Corporation, QlikTech International, and SAP SE. These companies are focusing on product enhancements and strategic partnerships to strengthen their market position. The competitive landscape of the market is characterized by mergers, acquisitions, and collaborations to drive innovation and expand market reach.

Recent Happenings in the Self Service BI Market

In recent developments, Tableau Software introduced new features to enhance the self-service capabilities of its BI platform. Microsoft Corporation announced a partnership with leading data analytics providers to deliver advanced self-service BI solutions. These developments underscore the growing importance of self-service BI tools in the data-driven decision-making process.

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