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Toys and Games Market

Toys and Games Market Research Report – Segmented By Product Type (Construction Toys, Dolls and Accessories, Games and Puzzles, Other Product Types, Outdoor and Sports Toys, Video Games), Distribution Channel (Offline Channel, Online Channel) & Region (North America, Europe, APAC, Latin America, Middle East and Africa) – Analysis on Size, Share, Trends, COVID-19 Impact, Competitive Analysis, Growth Opportunities and Key Insights from 2017 to 2026.


01

Executive Summary

Toys and Games Market from Consainsights analyses the Toys and Games Market in the Consumer goods & Retailing industry over the forecast period to 2026.

Toys and Games research report from Consainsights outlines the detailed strategic analysis, trends, market opportunities, growth prospects, industry and market challenges and sustainable solutions to sustain in the competitive environment.

Toys and Games segmentation includes Product Type, Distribution Channel and Geography.

All segmentations encompasses the key innovations and micro & macro trends, companies/manufacturers operating in this space along with their usage and penetration with respect to the wide range of End Users. Additionally, market sizing information along with the key factors such as market drivers, restraints, opportunities and challenges which are likely to be influencing the market growth are outlined in this report.

Based on the Product Type, the Toys and Games Market analysis covers Construction Toys, Dolls and Accessories, Games and Puzzles, Other Product Types, Outdoor and Sports Toys, Video Games.

Based on the Distribution Channel, the Toys and Games Market analysis covers Offline Channel, Online Channel.

Key companies operating in the market include Mattel Inc., Hasbro Inc., Lego Group, Takara Tomy Co. Ltd, Bandai Namco Holdings Inc., Simba-Dickie Group, Spin Master Ltd, AOSHIMA BUNKA KYOZAI Co. Ltd, Moose Enterprise Holdings Pty Ltd, Tru Kids Inc. and so on. This report covers the detailed analysis of the company profiles such as business segments, product portfolio, key brand insights and growth strategies adopted, company SWOT and Strategy analysis along with the financial analysis and analyst insights on the key companies operating in this market.

Moreover, the competitive analysis includes the companies deals such as Mergers, Acquisitions, Partnerships and so on along with the expansion areas focusing on the additional geographies, future insights for success and market share analysis. Major players strategies include the launch of the innovative product lines along with the emphasis on the partnerships and acquisitions to standardize their market share in the market space.

Market Research methodology includes the triangulation of the data from the data sources such as Primary Market Research approach and Secondary Market Research Approach along with the data from the trade bodies and industry standard publications and data sources. Primary inputs from the industry experts and the market respondents from the respective industries to obtain very critical information to assess the future growth prospects of the market. The final data is triangulated and thoroughly validated considering all the data sources using the bottom-up and the top-down approaches to estimate the market sizing of the individual segments.

  • Revenue Share (%), By Product Type (2019)
    Revenue Share (%), By Product Type (2019)
  • Revenue Share (%), By Distribution Channel (2019)
    Revenue Share (%), By Distribution Channel (2019)
02

Market Overview

  • The base currency considered was the US Dollar (USD). Conversion of other currencies to USD was considered on the basis of the average exchange rate for the respective review-period years. The exchange rate conversion for forecast period was determined according to the base year’s conversion rates.
  • The base year was identified based on the availability of annual reports and secondary information. The base year considered for this study is 2027.
  • The review period considered for this study is from 2018-2027. The CAGR is for the forecast period, 2022-2027.
  • Market size estimations for the forecast years were in real terms. Inflation is not part of the pricing, and the average selling price (ASP) was kept constant throughout the forecast period for each country.
  • Distribution of primary interviews conducted was based on the regional share of the market and the presence of key players in each region.
  • As a result of data triangulation through multiple methodologies and approaches, the weighted averages of resulting estimates were considered to be the final values.
  • The currency used in this report is USD, with the market size indicated in terms of USD million/billion.
  • For companies reporting their revenues in USD, the revenues were taken from their respective annual reports/SEC filings.
  • For companies reporting their revenues in other currencies, the average annual currency conversion rates were used for a particular year to convert the value to USD Market Definition.
03

By Product Type

By Product Type, The Global Toys and Games Market analysis covers Construction Toys, Dolls and Accessories, Games and Puzzles, Other Product Types, Outdoor and Sports Toys, Video Games.

Global Toys and Games Market - Historical, Forecast Market Sizes (Us$ Mn), By Product Type, 2019-2027
Global Toys and Games Market - Historical, Forecast Market Sizes (Us$ Mn), By Product Type, 2019-2027

The Construction Toys segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Construction Toys: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
Construction Toys: Global Toys and Games Market Revenue Opportunity (Us$ Mn)

The Dolls and Accessories segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Dolls and Accessories: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
Dolls and Accessories: Global Toys and Games Market Revenue Opportunity (Us$ Mn)

The Games and Puzzles segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Games and Puzzles: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
Games and Puzzles: Global Toys and Games Market Revenue Opportunity (Us$ Mn)

The Other Product Types segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Other Product Types: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
Other Product Types: Global Toys and Games Market Revenue Opportunity (Us$ Mn)

The Outdoor and Sports Toys segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Outdoor and Sports Toys: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
Outdoor and Sports Toys: Global Toys and Games Market Revenue Opportunity (Us$ Mn)

The Video Games segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Video Games: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
Video Games: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
04

By Distribution Channel

By Distribution Channel, The Global Toys and Games Market analysis covers Offline Channel, Online Channel.

Global Toys and Games Market - Historical, Forecast Market Sizes (Us$ Mn), By Distribution Channel, 2019-2027
Global Toys and Games Market - Historical, Forecast Market Sizes (Us$ Mn), By Distribution Channel, 2019-2027

The Offline Channel segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Offline Channel: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
Offline Channel: Global Toys and Games Market Revenue Opportunity (Us$ Mn)

The Online Channel segment market was valued at US$ XX Mn in 2019 and grown at XX% CAGR over the historic years (2019 - 2027) to reach US$ XX Mn and is projected to grow at XX% CAGR over the forecast period to reach US$ XX Mn by 2027. The market represented the US$ XX Mn opportunity over 2019 - 2027 and estimated to create US$ XX Mn opportunity over 2019 - 2027.

Online Channel: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
Online Channel: Global Toys and Games Market Revenue Opportunity (Us$ Mn)
05

North America

Based on the North America, the Toys and Games Market analysis covers United States, Canada.

North America Map
North America Toys and Games Market Size, 2019-2027 (Us$ Mn)
North America Toys and Games Size, 2019-2027 (Us$ Mn)
North America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
North America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
North America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
North America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
United States Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
United States Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
United States Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
United States Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Canada Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Canada Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Canada Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Canada Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
06

Europe

Based on the Europe, the Toys and Games Market analysis covers Germany, United Kingdom, France, Spain, Russia, Italy, Rest of Europe.

Europe Map
Europe Toys and Games Market Size, 2019-2027 (Us$ Mn)
Europe Toys and Games Size, 2019-2027 (Us$ Mn)
Europe Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Europe Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Europe Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Europe Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Germany Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Germany Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Germany Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Germany Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
United Kingdom Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
United Kingdom Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
United Kingdom Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
United Kingdom Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
France Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
France Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
France Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
France Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Spain Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Spain Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Spain Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Spain Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Russia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Russia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Russia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Russia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Italy Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Italy Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Italy Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Italy Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Rest of Europe Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Rest of Europe Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Rest of Europe Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Rest of Europe Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
07

Asia-Pacific

Based on the Asia-Pacific, the Toys and Games Market analysis covers China, Japan, India, Southeast Asia, Australia & New Zealand, Rest of Asia-Pacific.

Asia-Pacific Map
Asia-Pacific Toys and Games Market Size, 2019-2027 (Us$ Mn)
Asia-Pacific Toys and Games Size, 2019-2027 (Us$ Mn)
Asia-Pacific Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Asia-Pacific Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Asia-Pacific Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Asia-Pacific Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
China Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
China Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
China Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
China Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Japan Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Japan Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Japan Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Japan Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
India Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
India Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
India Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
India Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Southeast Asia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Southeast Asia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Southeast Asia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Southeast Asia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Australia & New Zealand Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Australia & New Zealand Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Australia & New Zealand Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Australia & New Zealand Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Rest of Asia-Pacific Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Rest of Asia-Pacific Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Rest of Asia-Pacific Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Rest of Asia-Pacific Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
08

Middle East & Africa

Based on the Middle East & Africa, the Toys and Games Market analysis covers Middle East, Africa, Rest of Middle East & Africa.

Middle East & Africa Map
Middle East & Africa Toys and Games Market Size, 2019-2027 (Us$ Mn)
Middle East & Africa Toys and Games Size, 2019-2027 (Us$ Mn)
Middle East & Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Middle East & Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Middle East & Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Middle East & Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Middle East Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Middle East Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Middle East Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Middle East Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Rest of Middle East & Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Rest of Middle East & Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Rest of Middle East & Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Rest of Middle East & Africa Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
09

Latin America

Based on the Latin America, the Toys and Games Market analysis covers Brazil, Argentina, Mexico, Colombia, Rest of Latin America.

Latin America Map
Latin America Toys and Games Market Size, 2019-2027 (Us$ Mn)
Latin America Toys and Games Size, 2019-2027 (Us$ Mn)
Latin America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Latin America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Latin America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Latin America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Brazil Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Brazil Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Brazil Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Brazil Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Argentina Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Argentina Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Argentina Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Argentina Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Mexico Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Mexico Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Mexico Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Mexico Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Colombia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Colombia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Colombia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Colombia Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Rest of Latin America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Rest of Latin America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Product Type, 2019-2027
Rest of Latin America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
Rest of Latin America Toys and Games Market - Historical, Forecast Market Sizes (US$ MN), By Distribution Channel, 2019-2027
10

Company Analysis

  • Mattel Inc.
  • Hasbro Inc.
  • Lego Group
  • Takara Tomy Co. Ltd
  • Bandai Namco Holdings Inc.
  • Simba-Dickie Group
  • Spin Master Ltd
  • AOSHIMA BUNKA KYOZAI Co. Ltd
  • Moose Enterprise Holdings Pty Ltd
  • Tru Kids Inc.