About Adidas

adidas is a global leader in the sporting goods industry, known for its innovative athletic footwear, apparel, and accessories. With a commitment to sustainability and performance, adidas designs products that cater to a wide range of sports and lifestyle needs, fostering a strong connection with athletes and consumers worldwide. The brand is synonymous with quality and style, achieving iconic status through its collaborations and endorsements with top athletes and celebrities.

Adidas Executives

• Kasper Rorsted - CEO
• Harm Ohlmeyer - CFO
• Brian Grevy - Executive Board Member, Global Brands

Adidas Locations and Subsidiaries

• Headquarters: Herzogenaurach, Germany
• Regional Offices: North America, Asia-Pacific, and Europe

Adidas Business Segments

• Footwear
• Apparel
• Accessories
• Athletic Equipment

What’s included in this Adidas company profile report?

• 1. Company

  adidas

• 2. Financials

  Comprehensive financial performance metrics including annual revenue, profit margins, and year-over-year growth.

• 3. Competitors

  Primary competitors include Nike, Puma, and Under Armour.

• 4. Swot Analysis

  SWOT analysis emphasizing adidas's brand strength, product innovation, and sustainability efforts, as well as challenges from market competition and changing consumer preferences.

• 5. Growth Factors

  Identified growth factors include the rising trend in health and fitness, expanding digital sales channels, and new product innovations.

• 6. Hiring Strategy

  adidas's hiring strategy emphasizes attracting individuals with cultural fit, creativity, and passion for sports and sustainability.

• 7. Business Strategy

  A succinct overview of adidas's strategic direction encompassing product diversification, global market expansion, and sustainability as a core value.

• 8. Key Business Areas

  Key focus areas are sustainable product development, direct-to-consumer sales, and enhancing brand loyalty through community engagement.

• 9. Digital Ads Strategy

  Overview of digital advertising strategies highlighting targeted ad campaigns, influencer partnerships, and immersive consumer experiences.

• 10. Competition Analysis

  An analysis of competitors within the sporting goods sector, detailing adidas's unique brand positioning and competitive advantages.

• 11. Social Media Listening

  Detailed insights from social media listening initiatives revealing consumer engagement, brand sentiment, and emerging trends.