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Adidas - Company Profile

All the data and insights you need on Adidas in one report.

  • • Save hours of research time and resources with our up-to-date Adidas Strategy Report
  • • Understand Adidas's position in the market, performance, and strategic initiatives
  • • Gain competitive edge and increase your chances of success

Adidas Company Profile Overview

About Adidas

Adidas is a leading global sports brand, known for its innovative and high-performance athletic footwear, apparel, and accessories. With a rich history dating back to 1949, Adidas has established itself as a household name in the world of sports, fitness, and lifestyle. The company's mission is to be the best sports brand in the world, offering products that combine cutting-edge technology with style and comfort.

Adidas Executives

  • Kasper Rorsted - CEO
  • Brian Grevy - President, Adidas North America
  • Amit Das Gupta - CFO

Adidas Locations and Subsidiaries

  • Headquarters: Herzogenaurach, Germany
  • Subsidiaries: Reebok, Runtastic

Adidas Business Segments

  • Athletic Footwear
  • Athletic Apparel
  • Accessories and Equipment

What’s included in this Adidas company profile report?

  • 1. company

    Adidas

  • 2. financials

    Detailed financial analysis including revenue, profit margins, and growth trends.

  • 3. competitors

    Major competitors include Nike, Under Armour, and Puma.

  • 4. swot Analysis

    SWOT analysis highlighting Adidas's strengths in brand recognition and innovation, as well as opportunities for expansion into emerging markets and threats from counterfeit products.

  • 5. growth Factors

    Key growth factors include the rise of athleisure trend, expansion in Asian markets, and investments in sustainability initiatives.

  • 6. hiring Strategy

    Adidas's hiring strategy focuses on attracting top talent in design, marketing, and sports science.

  • 7. business Strategy

    Overview of Adidas's business strategies, including diversification into new categories, expansion in e-commerce, and sustainability efforts.

  • 8. key Business Areas

    Focus areas include product innovation, marketing strategies, and retail channel optimization.

  • 9. digital Ads Strategy

    Overview of Adidas's digital advertising strategies, including influencer partnerships, sponsored events, and social media campaigns.

  • 10. competition Analysis

    Analysis of the competitive landscape in the sportswear industry, highlighting Adidas's market positioning and differentiation strategies.

  • 11. social Media Listening

    Insights from social media listening reports on consumer feedback, trends in sports fashion, and brand sentiment.