Consainsights logo

Adidas - Company Profile

All the data and insights you need on Adidas in one report.

  • • Save hours of research time and resources with our up-to-date Adidas Strategy Report
  • • Understand Adidas's position in the market, performance, and strategic initiatives
  • • Gain competitive edge and increase your chances of success

adidas is a leading global brand in sports apparel and footwear, renowned for its commitment to innovation, sustainability, and high-performance products. With a rich heritage dating back to 1949, adidas has established itself as a symbol of quality and style in the athletic and fashion markets. The company's mission is to be the best sports company in the world, and it actively focuses on product development, market expansion, and enhancing customer experience.

Visual Insights

Adidas Revenue Growth

Adidas Market Distribution

About adidas

As a renowned pioneer in sports, adidas combines technology and style, offering a diverse range of products that meet high performance and sustainability standards.

Description
Overview adidas is committed to providing high-quality sports apparel and footwear, and it has a strong focus on sustainability and innovation.
Established 1949
Headquarters Herzogenaurach, Germany
Executives

adidas's executive team comprises industry leaders who drive the company's strategic vision and operational excellence.

Name Position
Kasper Rorsted CEO
Roland Auschel Chief Commercial Officer
Amanda West Chief Financial Officer
Locations

With multiple regional offices across the globe, adidas is strategically positioned to serve its customers worldwide.

Location Type Location
Headquarters Herzogenaurach, Germany
Regional Offices North America, Asia, Europe
Business Segments

adidas operates across various segments focusing on footwear, apparel, and equipment to cater to athletes and fashion-conscious consumers.

Business Area
Footwear High-performance and lifestyle shoes
Apparel Sportswear and casual clothing
Equipment Sports accessories and gear
Report Contents

Comprehensive reports illustrating adidas's financial health, competitive landscape, and strategic initiatives for continued growth.

Area Details
Financials Monthly and annual revenue reports indicating profitability and growth.
Competitors Key competitors include Nike, Puma, and Under Armour.
SWOT Analysis Strengths in brand loyalty and product range; opportunities in emerging markets; threats from counterfeit products.
Growth Factors Sustainable practices and e-commerce growth drive profitability.
Key Business Areas Product innovation, sustainability, and customer engagement.
Hiring Strategy Focus on attracting diverse talent and investing in employee development.
Social Media Listening Monitoring brand perception and customer engagement through digital channels.
Digital Ads Strategy Utilizing targeted advertising and influencer partnerships for brand visibility.
Business Strategy Adoption of innovative practices and focus on sustainability.
Competition Analysis Assessing market trends and competitor strategies to enhance market position.