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Lego - Company Profile

All the data and insights you need on Lego in one report.

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Competitor comparison

Hasbro

United States of America

  • Headquarters: United States of America
  • No. of Employees: 5,900+
  • Revenue: $4.5B
  • Entity Type: Public

Mattel

United States of America

  • Headquarters: United States of America
  • No. of Employees: 28,000
  • Revenue: $4.5B
  • Entity Type: Public

Mega Construx

Canada

  • Headquarters: Canada
  • No. of Employees: 500+
  • Revenue: $100M+
  • Entity Type: Private

Meccano

France

  • Headquarters: France
  • No. of Employees: 200+
  • Revenue: $50M+
  • Entity Type: Private

K'Nex

United States of America

  • Headquarters: United States of America
  • No. of Employees: 250+
  • Revenue: $30M+
  • Entity Type: Private

Playmobil

Germany

  • Headquarters: Germany
  • No. of Employees: 4,700
  • Revenue: $800M+
  • Entity Type: Private

Mega Bloks

Canada

  • Headquarters: Canada
  • No. of Employees: 2,000+
  • Revenue: $400M+
  • Entity Type: Private

Erector Set

United States of America

  • Headquarters: United States of America
  • No. of Employees: 100+
  • Revenue: $20M+
  • Entity Type: Private

Cobi

Poland

  • Headquarters: Poland
  • No. of Employees: 300+
  • Revenue: $50M+
  • Entity Type: Private

BanBao

Netherlands

  • Headquarters: Netherlands
  • No. of Employees: 800+
  • Revenue: $150M+
  • Entity Type: Private

Tegu

United States of America

  • Headquarters: United States of America
  • No. of Employees: 50+
  • Revenue: $10M+
  • Entity Type: Private

Geomag

Switzerland

  • Headquarters: Switzerland
  • No. of Employees: 150+
  • Revenue: $30M+
  • Entity Type: Private

Lite Brix

United States of America

  • Headquarters: United States of America
  • No. of Employees: 50+
  • Revenue: $5M+
  • Entity Type: Private

LaQ

Japan

  • Headquarters: Japan
  • No. of Employees: 100+
  • Revenue: $20M+
  • Entity Type: Private