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Turo - Company Profile

Save hours of research with our analyst-prepared profile on Turo. Get financials, SWOT, and competitor insights in one place—your competitors might already have it.

Getaround

Headquarters: San Francisco, California, USA
No. of Employees: 150+
Revenue: $100M
Entity Type: Private

Zipcar

Headquarters: Cambridge, Massachusetts, USA
No. of Employees: 200+
Revenue: $200M
Entity Type: Private

Enterprise Holdings

Headquarters: St. Louis, Missouri, USA
No. of Employees: 100,000+
Revenue: $24B
Entity Type: Private

Turo

Headquarters: San Francisco, California, USA
No. of Employees: 300+
Revenue: $250M
Entity Type: Private

Sixt

Headquarters: Pullach, Germany
No. of Employees: 8,500+
Revenue: $2B
Entity Type: Public

Hertz

Headquarters: Estero, Florida, USA
No. of Employees: 38,000+
Revenue: $9.5B
Entity Type: Public

Avis Budget Group

Headquarters: Parsippany-Troy Hills, New Jersey, USA
No. of Employees: 30,000+
Revenue: $9B
Entity Type: Public

Peer-to-Peer Car Sharing

Headquarters: Los Angeles, California, USA
No. of Employees: 100+
Revenue: $50M
Entity Type: Startup

Car Next Door

Headquarters: Sydney, Australia
No. of Employees: 50+
Revenue: $10M
Entity Type: Private

GetMyBoat

Headquarters: Miami, Florida, USA
No. of Employees: 50+
Revenue: $20M
Entity Type: Private

Goboat

Headquarters: Copenhagen, Denmark
No. of Employees: 40+
Revenue: $5M
Entity Type: Private

DriveMyCar

Headquarters: Sydney, Australia
No. of Employees: 20+
Revenue: $8M
Entity Type: Private

Free2Move

Headquarters: Paris, France
No. of Employees: 300+
Revenue: $50M
Entity Type: Public

Dolly

Headquarters: Seattle, Washington, USA
No. of Employees: 200+
Revenue: $30M
Entity Type: Private

BlaBlaCar

Headquarters: Paris, France
No. of Employees: 550+
Revenue: $100M
Entity Type: Private

Overview of Turo competitor analysis

Turo operates in a competitive landscape alongside various other car-sharing and rental services. Major competitors include Getaround and Zipcar, which offer similar peer-to-peer rental models. Enterprise Holdings dominates the traditional car rental market, leveraging a vast network across the globe. Public companies like Hertz and Avis Budget Group contribute to intense price competition, while emerging startups push innovative approaches within the market. The competitive advantage often lies in the unique user experience and flexibility of offerings, appealing to cost-conscious customers and those seeking convenience.

Benchmark Turo Against Its Competitors

  • ✔ Evaluate competitor strategies, positioning, and financial strength.
  • ✔ Discover how Turo compares with market leaders.
  • ✔ Identify market gaps and untapped opportunities.
  • ✔ Use competitor intelligence to refine your own strategy.